Senior Manager- CMI & Brand Activations

Job Title:

Location:

Reports To:

Type:

Key Responsibilities

• Design, plan, and execute end to end

  qualitative and quantitative research

  , including consumer surveys, focus groups, IDIs, ethnography, segmentation, perceptual mapping, etc.
• Analyze

  market trends, competitor performance

  , and consumer behavior across global and regional skincare markets using syndicated data (Nielsen, Kantar, Mintel) and social listening tools.
• Develop and present clear, compelling

  strategic recommendations

  to stakeholders and senior leadership; translate insights into action plans across brand, product, and GTM execution.
• Collaborate cross-functionally with

  product development, R&D, marketing, sales

  , and external agencies/vendors to ensure timely and high-quality delivery.
• Support planning and evaluation of

  digital activations and brand experiences

  , defining consumer drivers, KPIs, tracking campaign and brand health performance.
• Build and maintain

  dashboards and reporting tools

  (e.g. Power BI, Tableau, Excel) for ongoing performance tracking and market intelligence.
• Monitor

  emerging trends in skincare, wellness, and consumer habits

  to flag new opportunities or risks.
• Conduct

  post-launch evaluations

  and customer feedback studies to assess product success and campaign impact, optimizing for long‑term brand equity and retention.

Brand & Positioning / Omnichannel Responsibilities

• Lead

  brand positioning

  —develop and refine functional, symbolic, and experiential positioning through tools like perceptual mapping.
• Define the brand’s unique value differentiation and consistent identity across channels—storytelling, USP articulation, emotional resonance, and visual branding.
• Develop and execute

  omnichannel strategies

  , ensuring smooth integration across digital, social commerce, pop‑ups, in‑store, AR/virtual try‑on, and experiential events.
• Shape product and brand rollouts leveraging consumer insights to align with brand direction, category ambition, and omnichannel propositions.
• Promote retention-centered, data‑driven engagement models instead of one-off viral campaigns—focus on customer experience continuity and loyalty.

Qualifications :

• Candidates should have a minimum experience of 7 to 10 years.
• Preferred experience in the beauty, skincare or FMCG industry.
• Must have indepth understanding of all types of CMI researches and holistic experience in Consumer and Market Researches in FMCG
• Good to have experience in Brand activations & brand management
• Proven ability to develop brand and marketing strategies basis research reports