Senior Manager - Banking Alliances

Role Overview

We are seeking a highly driven and results-oriented professionals who can forge and nurture strategic partnerships with banks, NBFCs, networks and other financial institutions to scale Razorpay’s ad platform and co-funded offers. You will collaborate across product, marketing, sales, and analytics to develop targeted campaigns, negotiate commercial terms, and deliver innovative solutions that drive user engagement and transaction growth.

Location

What You Will Do

1. Strategic Bank, Network & NBFC Partnerships

• Identify, negotiate, and onboard banking, network and NBFC partners to run co-funded offers and targeted campaigns on Razorpay merchants.
• Build compelling value propositions for banks to drive card spends and user acquisition at large merchant touchpoints.

1. Co-Funded Offers & Campaign Management

• Develop and execute co-funded offers in collaboration with internal and external stakeholders: banks, networks, NBFCs, merchants, and marketing teams.
• Oversee the end-to-end campaign lifecycle: offer conceptualization, IRR (interest rate) alignment, budgeting, promotion planning, and performance analysis.

1. Ad Platform Enablement

• Work closely with the product and analytics teams to leverage Razorpay’s data ecosystem in creating targeted customer cohorts.
• Scale the bank-merchant ecosystem on the ad platform for enhanced user engagement and spend stimulation.

1. Stakeholder Alignment & Cross-Functional Collaboration

• Partner with internal teams (product, sales, marketing, legal, compliance) to ensure seamless execution of banking alliances and campaigns.
• Align merchant Key Account Managers (KAMs) and bank/ network/ NBFC stakeholders for promotions, marketing collaterals, and brand amplification.

1. Market Expansion & GTM Strategy

• Drive market expansion strategies in new verticals and geographies, ensuring a robust pipeline of banking/NBFC offers and partnerships.
• Collaborate with internal product marketing teams to refine Go-to-Market (GTM) plans, ensuring effective positioning of co-funded offers and ad platform solutions.

1. Data Analysis & Reporting

• Analyze campaign performance metrics - transaction volumes, redemption rates, and ROI.
• Provide data-driven insights and recommendations to optimize ongoing and future bank-offer strategies.

1. Operational Excellence

• Ensure timely closure of commercials, billing, and reconciliation processes with banks/NBFCs.
• Streamline processes to improve turnaround time (TAT) for launching and settling co-funded offers and ad network campaigns.

What You Will Need

1. Education & Experience

• MBA or equivalent postgraduate degree in Business, Marketing, or related field.
• For the role of senior manager: Atleast 8-9 years of overall experience with at least 5-6 years in banking alliances, fintech partnerships, or related roles.
• For the role of manager: Atleast 5-6 years of overall experience with at least 2-3 years in banking alliances, fintech partnerships, or related roles.
• Proven track record in managing strategic alliances (banks, NBFCs, payment gateways, or fintech products).

1. Banking & Fintech Acumen

• In-depth understanding of credit/debit card products, EMI solutions, and co-branded/affinity card programs.
• Familiarity with payment gateways, merchant offers, and digital lending ecosystems.

1. Strategic & Analytical Thinking

• Demonstrable experience in conceptualizing and executing partnership strategies.
• Ability to analyze complex data sets (transaction patterns, user segments) and make data-backed recommendations.