Job
Description
Were looking for a Senior Manager, Account-Based Marketing to help drive our growth by designing and executing strategic campaigns focused on high-value accounts. This role is key to accelerating the pipeline and deepening engagement with our most important segments. Youll work cross-functionally to bring campaigns to lifealigning tightly with sales, product marketing, and other marketing teams to drive targeted pipeline and revenue outcomes. Key Responsibilities Account-Based Campaign Strategy & Execution: Define, orchestrate and report on the cross functional demand generation efforts for a defined segment and personas across their lifecycle stages Develop and execute multi-channel ABM campaigns that align with sales priorities and business goals. Partner with sales teams to define target accounts, craft personalized campaign tactics, and measure pipeline impact. Manage campaign timelines, assets, and execution across channels including social, email, digital, events, and direct mail. Cross-Functional Collaboration: Collaborate with product marketing, content, and digital teams to build compelling messaging and creative assets tailored to targeted accounts. Coordinate campaign execution with the rest of the marketing team to maintain consistency. Event and Campaign Integration: Support the execution of pre-, during-, and post-event campaigns tied to key virtual and in-person events. Partner with the events team to increase account engagement and maximize ROI from field marketing activities. Campaign Performance & Optimization: Track, report, and analyze campaign performance across engagement, pipeline, and revenue metrics. Use data and insights to continuously optimize campaign performance and account engagement strategies. Requirements 710 years of experience in B2B marketing, with at least 35 years in account-based marketing or integrated campaign roles, within SaaS or tech. Strong understanding of multi-touch campaign execution across email, digital, content, and events. Proven ability to collaborate cross-functionally, particularly with sales teams, and influence without authority. Experience using marketing automation and CRM platforms to run and track campaigns. Strong analytical skills; comfortable with campaign data and reporting. Excellent project management and organizational skills with attention to detail. Creative and strategic thinker with a passion for building compelling experiences for target accounts. Working at SpotDraft When you join SpotDraft, you will be joining an ambitious team that is passionate about creating a globally recognized legal tech company. We set each other up for success and encourage everyone in the team to play an active role in building the company. Opportunity to work alongside a talented team: You'll be surrounded by some of the brightest minds in the industry, learning and growing together. Professional network expansion: Interact with influential founders, investors, venture capitalists, and market leaders, building valuable connections. Ownership and impact: Take charge of your projects and see the direct impact of your work on the company's success. Outcome-driven environment: We're focused on results and trust our team to achieve ambitious goals. We are an outcome-driven organisation and trust each other to drive outcomes whilst being audacious with our goals. Our Core Values Our business is to delight Customers - We're all about making our customers happy. Their success is our success. Be Transparent. Be Direct: We believe in open communication and honest feedback. Be Audacious: We're not afraid to think big and take risks. Outcome-Oriented: We're focused on results. We set ambitious goals and work tirelessly to achieve them. Be 1% Better Everyday: We're always learning and growing. We strive to grow continuously. Elevate Each Other: We lift each other up and celebrate each other's wins. We're stronger together. Bring Passion. Take Ownership: We're passionate about what we do, and we take ownership of our work. We're committed to making a difference.
