Manager-II - e-Commerce SC

Job Description Content &
Campaign Manager (Mobile App & Remarketing)

Location Mumbai

Experience 3 5 Years

Function Marketing (Digital / Content)

Role Overview

We
are seeking a Content & Campaign Manager with strong life insurance
industry exposure to lead campaign content development for our Mobile App andremarketing engine. The role requires deep familiarity with IRDAI marketing
and advertising guidelines and the ability to balance speed, compliance,
and customer-centricity. The candidate should be a self-starter with
operational strength, agency/vendor management skills, and a data-driven
mindset to continuously refine content effectiveness based on customer
behavior and insights.

Key Responsibilities

• Content
  Development & Compliance




• Create
  and manage customer-facing content for the Mobile App, remarketing engine, and customer journeys.


• Ensure
  strict adherence to IRDAI advertising and marketing communication
  guidelines, including disclaimers, benefit illustrations,
  health/claims-related content, and customer disclosures.


• Maintain
  an approval-ready content repository to accelerate campaign turnaround.




• Campaign
  Execution & Optimization




• Drive
  remarketing content creation to improve engagement and conversion across digital journeys.


• Leverage
  customer data, analytics, and A/B testing to identify what works,
  iterate quickly, and optimize campaign effectiveness.


• Collaborate
  with product, category, design, and compliance teams to ensure campaigns are business-relevant and risk-free.




• Agency
  & Vendor Management




• Manage
  creative and digital agencies for timely, cost-effective, and compliant content delivery.


• Negotiate
  contracts, track SLAs, and ensure high-quality execution across multiple campaigns.




• Customer-Centricity
  & Insight




• Identify
  customer pain points across digital journeys and translate them into actionable content solutions.


• Work
  closely with analytics/data teams to turn insights into content strategies that improve app engagement and remarketing efficiency.




• Operational
  Excellence




• Streamline
  approval workflows to reduce campaign turnaround time.


• Track
  and report on content pipeline, compliance readiness, and campaign outcomes.

Qualifications & Experience

• 3 5
  years of experience in life insurance / BFSI digital marketing or
  content roles.


• Proven
  knowledge of IRDAI advertising guidelines and their application to
  customer communications.


• Strong
  grounding in data-driven marketing with ability to interpret
  campaign performance metrics and adapt strategies accordingly.


• Demonstrated
  success in agency/vendor management.


• Operationally
  strong with ability to handle high-volume content requirements under strict timelines.


• Eye
  for detail and ability to spot customer pain points within journeys.


• Self-starter
  with ability to work independently in a regulated environment.

Ideal Candidate Profile

• Life
  insurance background with practical exposure to regulatory-compliant
  content creation.


• Mix
  of creativity + compliance rigor + data orientation.


• Hands-on,
  detail-oriented, outcome-focused, and proactive.


• Comfortable
  working at the intersection of marketing, compliance, and technology.