Senior Influencer Marketing Executive

Key Responsibilities:

Influencer Strategy Development:

• Design and implement comprehensive influencer marketing strategies aligned with business goals.
• Identify growth opportunities within influencer marketing to expand brand reach and relevance.
  

Influencer Sourcing and Relationship Management:

• Identify, evaluate, and onboard influencers and content creators that align with the brands values and target audience.
• Foster long-term relationships with influencers to establish loyalty and advocacy for the brand.
  

Campaign Planning and Execution:

• Lead the conceptualization and execution of creative, results-driven influencer campaigns.
• Collaborate with internal teams to ensure cohesive execution of campaigns across channels.
  

Contract and Deliverable Oversight:

• Negotiate contracts with influencers, ensuring clear communication of deliverables, timelines, and expectations.
• Ensure influencer content adheres to brand guidelines and meets agreed-upon standards.
  

Performance Tracking and Analysis:

• Monitor campaign performance metrics (reach, engagement, conversions) and optimize campaigns based on insights.
• Prepare detailed reports and presentations to showcase ROI and key learnings from influencer partnerships.
  

Industry Trend Monitoring:

• Stay ahead of industry trends, platform updates, and competitor strategies to identify new opportunities.
• Test and implement innovative influencer marketing techniques.
  

Requirements:

• A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.
• Strong relationship-building and communication skills to foster influencer partnerships.
• A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.
• Experience in D2C/health and wellness is a plus point!
  

Locations:

• 2-3 Thane
• Full-Time