Senior Influencer Marketing Executive

Senior Influencer Marketing Executive

This role at MOSAIC Wellness is instrumental in developing and executing comprehensive influencer strategies to amplify brand reach and engagement. It demands a blend of creativity, analytical prowess, and strong relationship management skills to drive impactful campaigns and foster lasting partnerships with content creators.

Key Responsibilities:

• Influencer Strategy & Growth:

  Design and implement comprehensive influencer marketing strategies, identifying growth opportunities to expand brand reach and relevance.

• Sourcing & Relationship Management:

  Identify, evaluate, and onboard relevant influencers, fostering long-term relationships for brand loyalty and advocacy.

• Campaign Management:

  Lead the conceptualization and execution of creative, results-driven influencer campaigns, collaborating cross-functionally for cohesive execution.

• Contract & Deliverable Oversight:

  Negotiate influencer contracts, ensuring clear communication of deliverables, timelines, and adherence to brand guidelines.

• Performance Analysis:

  Monitor campaign metrics, optimize based on insights, and prepare detailed reports showcasing ROI and key learnings.

• Trend Monitoring & Innovation:

  Stay ahead of industry trends and platform updates, testing and implementing innovative influencer marketing techniques.

Qualifications:

• A minimum of 2-3 years of experience in influencer marketing, with a proven track record of delivering high-impact campaigns.
• Strong relationship-building and communication skills to foster influencer partnerships.
• A creative mindset coupled with analytical skills to craft and evaluate campaign strategies.
• Experience in D2C/health and wellness is a plus point.