Senior Influencer Marketing Executive

Company

Location

Role

About Us

Alphanso Products Pvt. Ltd. is an innovative beauty and personal care company based in Noida, India. We are a fast-growing D2C startup. After 7 years of bootstrapped growth, we are now entering our next phase—scaling through proven growth playbooks across platforms like Amazon, Flipkart, Nykaa, and Quick Commerce. Our mission is to lead innovation in personal care and achieve INR 100 Cr. ARR by 2026.

Leadership Team

Role Overview

We are seeking a strategic and creative Senior Influencer Marketing Executive to lead influencer initiatives across our portfolio of brands—Beardhood, Sotrue, and Djokr. The ideal candidate should have a strong understanding of influencer ecosystems, excellent relationship-building skills, and a track record of executing high-impact campaigns. This role will own the influencer marketing function and collaborate closely with marketing, creative, and brand teams to drive brand awareness, engagement, and revenue.

Responsibilities

• Develop and execute end-to-end influencer marketing strategies for all APPL brands

• Identify, onboard, and manage relationships with influencers and content creators across platforms (Instagram, YouTube, etc.)

• Plan and run targeted influencer campaigns aligned with brand and product goals

• Collaborate with internal teams for campaign planning, creative briefs, and approvals

• Track campaign performance, analyze data, and deliver actionable insights for optimization

• Stay current with influencer marketing trends, content formats, and platform changes

• Negotiate contracts and ensure alignment of deliverables, timelines, and budgets

• Maintain an influencer database and implement performance evaluation frameworks

Qualifications

• 2–3 years of experience in influencer marketing, preferably in D2C or personal care brands

• Demonstrated success in managing and scaling influencer programs

• Strong understanding of content marketing, creator trends, and social media platforms

• Excellent communication and negotiation skills

• Proficient in influencer marketing tools and analytics platforms

• Ability to manage multiple campaigns simultaneously in a fast-paced environment

• Prior experience in the grooming, beauty, or lifestyle space is a plus

What’s in it for you

• Opportunity to lead and shape the influencer marketing vertical at a high-growth D2C startup

• Fast-track career growth in a performance-driven environment

• Direct collaboration with a leadership team from top consulting firms

• A dynamic, creative, and ambitious work culture

• Competitive compensation and benefits package