Senior Executive(BTL) - Marketing

Company Overview

Ledure Lightings Limited is a trailblazer in the LED lighting industry, proudly operating a state-of-the-art 1,00,000 sq. ft. manufacturing facility in Noida transforming lighting experiences for over a decade. Ledure offer’s India’s widest LED range across 500+ product categories for residential, commercial, and industrial use to 12,000+ retailers nationwide.

Ledure blends trust with technology and industry recognition, we continue to set new benchmarks in electrical segments backed by approvals from 10 Maharatnas and 9 Navratnas and partner with leading clients like ONGC, HPCL, NTPC, Indian Oil, Huawei, Tata Projects, OYO, and more.

Job Summary

Responsible for planning, executing, and monitoring BTL marketing activities to enhance brand visibility, dealer engagement, and product promotion.

The role involves coordination with internal teams, vendors, and channel partners to ensure timely and impactful execution of all marketing initiatives.

Key Responsibilities

·        Plan and execute BTL campaigns such as dealer meets, electrician meets, roadshows, canopy activities, and in-shop branding.

·        Coordinate with sales teams to identify marketing needs and opportunities across regions.

·        Manage POS materials, product display units, and promotional merchandise for trade marketing activities.

·        Liaise with vendors and agencies for event setups, printing, logistics, and other marketing collateral.

·        Monitor and ensure the timely execution of planned BTL activities within approved budgets.

·        Track campaign performance, collect feedback from stakeholders, and prepare post-activity reports.

·        Support the branding team in implementing product launches, exhibitions, and trade fairs.

·        Maintain and update BTL expenditure and ensure cost optimization.

Qualification & Skills

·        Bachelor’s degree in Marketing, Business Administration, or related field.

·        2–5 years of experience in BTL / Trade Marketing / Event Management, preferably in the lighting, or electrical industry.

·        Strong coordination and communication skills.

·        Excellent organizational and multitasking ability.

·        Vendor management and negotiation skills.

·        Proficiency in MS Office (Excel, PowerPoint, Word).

Why Join Us?

As a Senior Executive, you will thrive in a dynamic environment that values precision, efficiency, and growth with exposure to suppliers, projects, and markets across India. Our vibrant culture, comprehensive benefits, and career development opportunities make Ledure the ideal place to advance your expertise and shape the future of electrical technology. Join us to energize your career with a company that shines across PAN India.