Senior Executive – Public Relations & Social Media

Hiring For: Senior Executive – Public Relations & Social Media

Do strategy, storytelling, and media intelligence excite you?

Do you thrive on shaping narratives, decoding trends, and making brands seen and heard?

Are you someone who understands how newsrooms function, how stories travel, and how digital conversations shape reputation?

Then you belong with Tattva Creations, where impactful communication meets sharp strategy.

We are looking for a Senior Executive – Public Relations & Social Media, someone who can own narratives, manage media relationships, and align PR with digital storytelling—preferably with hands-on agency experience.

Responsibilities

Public Relations

• Develop, refine, and execute PR strategies aligned with client communication goals.

• Draft high-quality press releases, media notes, briefing documents, and thought-leadership pieces.

• Build and maintain strong relationships with journalists across print, digital, and broadcast media.

• Manage daily media outreach, follow-ups, and story pitching for maximum visibility.

• Monitor media trends, competitor movement, and emerging narratives.

• Prepare monthly media performance reports and PR evaluation dashboards.

Media Intelligence & Narrative Mapping

• Analyse industry conversations to spot positioning opportunities for clients.

• Map ongoing and upcoming narratives relevant to specific sectors.

• Leverage PR tools such as Meltwater, Wizikey, Cision, Google Alerts, etc.

• Provide early-warning signals for issues and potential crises.

Social Media & Digital Coordination

• Align PR messaging with digital and social media content calendars.

• Coordinate with internal creative and strategy teams for integrated campaigns.

• Support social media strategy with trends, content ideas, and messaging alignment.

• Assist in planning social-first narratives and reactive content.

Client & Internal Management

• Act as the day-to-day point of contact for client communication.

• Ensure timely delivery of PR tasks with thorough documentation and follow-through.

• Collaborate with design, video, and creative teams for campaign rollouts.

• Support senior leadership in preparing pitches, proposals, and presentations.

Qualifications

• Bachelor’s degree in Communications, Marketing, Journalism, or related fields.

• 2–4 years of experience in Public Relations or Communications (agency experience preferred).

• Strong understanding of the Indian media landscape and newsroom functioning.

• Excellent writing skills—press releases, long-form articles, pitches, briefs.

• Familiarity with PR monitoring and outreach tools.

• Strategic thinking with ability to translate insights into narrative opportunities.

• Strong interpersonal and relationship-building skills.

• Comfortable working in fast-paced environments with tight deadlines.

• Awareness of PR, digital, and content trends.

Preferred Skills

• Experience working across multiple accounts.

• Ability to think proactively and identify story hooks.

• Understanding of integrated communication strategies.

• Strong organizational and multitasking abilities.

• Immediate joiner preferred.

About the Company

Tattva Creations is a digital-first, integrated communications and marketing services firm partnering with leading brands across industries. We focus on delivering strategic, insight-led communication solutions through a 360° approach across PR, digital, and brand communication. Our vision is to help brands connect and communicate through strong storytelling and a sharp digital mindset.