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Senior Executive- Media Buying (Lead Gen)

0 years

0 Lacs

Gurgaon Haryana India

Posted:3 days ago| Platform: Linkedin logo

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Skills Required

management ads targeting segmentation strategy tracking analyze testing optimization crm reporting reports algorithms strategies analytics seo data analysis addition recognition

Work Mode

On-site

Job Type

Full Time

Job Description

  • Campaign Management: Plan, set up, and manage lead generation campaigns across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and other relevant channels.
  • Targeting & Audience Segmentation: Use tools and techniques to create custom audiences and optimize targeting to reach qualified leads.
  • Creative Strategy: Collaborate with the creative team to develop compelling ad copy and visuals to maximize lead conversion.
  • Performance Tracking: Monitor and analyze campaign performance, using KPIs like CPL (Cost per Lead) and conversion rates to measure success
  • Budget Management: Manage and allocate advertising budgets efficiently to maximize lead volume while maintaining quality.
  • A/B Testing: Conduct A/B testing on campaigns to improve overall performance, optimize creatives, and ad formats.
  • Lead Funnel Optimization: Collaborate with the sales and CRM teams to ensure lead quality and optimize the lead-to-customer conversion process.
  • Reporting: Prepare detailed performance reports and provide actionable insights for ongoing campaign improvements.

**This opening is for our parent company Adways.VC India Pvt Ltd.

Requirements
  • Deep knowledge of search advertising platforms like Google Ads, Bing Ads
  • Experience managing high-budget campaigns with a focus on maximizing ROI through search arbitrage techniques.
  • Strong understanding of search engine algorithms, bidding strategies, and keyword optimization.
  • Analytical mindset with proficiency in using tools such as Google Analytics, SEMrush, and other SEO/SEM tools.
  • Skills in data analysis, A/B testing, and performance optimization.
Benefits
  • Flexible working hours
  • Variable/Incentive Component in addition to Fixed Package
  • 5 - Days working culture
  • Health Insurance Benefits
  • Tenure Recognition and Awards
  • Leave Benefits as per Milestones
  • Performance Linked Growth Opportunities
  • Out of Term Appraisals

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