Job Role: Marketing (Real Estate)
Job Title: Entry to Mid-Level
Department: Marketing
Profile Summary:
This role requires a dynamic leader with a strategic mindset, strong analytical skills, and a proven track record in marketing and campaign management. The ideal candidate will be adept at managing multiple stakeholders, driving innovation, and delivering results in a fast-paced environment.
Key Responsibilities
- Strategic Marketing Planning:
- Develop and execute comprehensive marketing strategies tailored to the real estate market, including residential, commercial, and investment properties.
- Align strategies with company goals and market trends to drive business growth.
- Campaign & Brand Management:
- Plan and manage marketing campaigns across various channels including digital advertising, social media, email marketing, print media, and events.
- Ensure campaigns are targeted, effective, and adhere to brand guidelines.
- Strengthen and maintain the company's brand identity in the real estate market.
- Ensure consistency in messaging, visual elements, and positioning across all marketing materials and platforms.
- Lead Generation:
- Design and implement strategies to attract and convert potential buyers, sellers, and investors.
- Utilize online and offline tactics to generate high-quality leads and enhance the company's client base.
- Market Research and Analysis:
- Conduct market research to identify opportunities, trends, and competitive dynamics within the real estate sector.
- Use data-driven insights to inform marketing strategies and optimize performance.
- Team Leadership:
- Lead, mentor, and manage the marketing team.
- Provide guidance on best practices, set objectives, and evaluate performance to ensure high-quality work and professional growth.
- Budget Oversight:
- Develop and manage the marketing budget.
- Allocate resources efficiently to maximize return on investment and achieve marketing goals within budget constraints.
- Collaboration:
- Work closely with sales, development, and other departments to align marketing efforts with business objectives.
- Support property launches, promotional events, and other initiatives with targeted marketing strategies. 8. Content Monitoring:
- Oversee the production of engaging content including property listings, blog posts, social media updates, and promotional materials.
- Ensure content is compelling, accurate, and tailored to the target audience. 9. Performance Monitoring:
- Track and analyse marketing performance metrics such as lead generation, conversion rates, and campaign effectiveness.
- Provide regular reports and actionable insights to optimize future marketing efforts.
Preferred Candidate Profile
- Bachelor’s degree in Marketing, Business Administration, or a related field. An advanced degree (e.g., MBA) is advantageous.
- Minimum of 8 years of marketing experience, with at least 3 years in the real estate industry.
- Demonstrated success in managing marketing campaigns and driving business results.
- Proven leadership and team management abilities.
- Strong understanding of real estate market dynamics and trends and real estate software’s.
- Capable in monitoring digital marketing tools and strategies (e.g., SEO, PPC, social media).
- Excellent communication and negotiation skills.
- Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
- Ability to analyse data and translate insights into actionable strategies.
- Creative thinking with a keen eye for detail and design.
Why Join Us?
Join our team for unparalleled opportunities to contribute to a rapidly expanding organization. As we scale, you'll have the chance to make a significant impact and grow alongside us. We offer a competitive salary along with attractive incentives to reward your hard work and dedication. We provide ample opportunities for professional growth and career advancement. With our supportive environment and ongoing training programs, you'll have the chance to expand your skills and reach new heights in your career.Apply Now: https://www.justo.co.in/careers.php
