Senior Executive - Digital Marketing

Job Description

Job Summary: We are looking for a result-driven and creative Senior Executive – Digital Marketing to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. The ideal candidate will have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution. Key Responsibilities: Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising. Manage and maintain the company’s website and social media presence (LinkedIn, Instagram, Facebook, etc.). Optimize content for the website and social media platforms to increase engagement and conversions. Monitor and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs). Identify trends and insights, and optimize spend and performance based on the insights. Collaborate with internal teams (sales, design, content) to create landing pages and optimize user experience. Manage Google Ads, Facebook Ads, and LinkedIn campaigns with clear targeting and tracking. Stay updated on emerging digital tools, platforms, and best practices and evaluate their potential for business needs. Coordinate with third-party vendors and agencies when required. Handle e-mail marketing campaigns using tools like Mailchimp, Sendinblue, or similar. Create and manage content calendars for online activities. Job Type: Full-time Pay: ₹25,000.00 - ₹35,000.00 per month Benefits: Cell phone reimbursement Internet reimbursement Schedule: Day shift Work Location: In person