Senior Executive Ad Operations, Brand Business

Senior Executive – Ad Operations, Brand Business

Programmatic campaigns and Direct IO-based campaigns

What You'll Do

• Campaign Trafficking & Setup: Set up and launch programmatic display, video, native, and audio campaigns in various DSPs (e.g., DV360, The Trade Desk, Amazon DSP). Ensure accurate targeting, pacing, and budgeting configurations.
• Tag & Pixel Implementation:
• Generate and troubleshoot third-party tracking tags (e.g., Floodlight, IAS, MOAT, etc.). Coordinate with clients and developers to implement and validate conversion pixels.
• Campaign Optimization: Monitor campaign delivery, pacing, and performance KPIs (e.g., CTR, VCR, CPA, ROAS). Recommend and execute optimizations (bid adjustments, frequency caps, audience refinements, etc.).
• QA & Troubleshooting: Conduct pre-launch QA to ensure proper creative formatting, tracking functionality, and campaign targeting. Identify and resolve technical issues related to delivery, tracking discrepancies, or inventory.
• Reporting & Analysis: Generate periodic campaign performance reports using platform dashboards or BI tools. Provide insights and recommendations based on performance trends.
• Process Improvement: Collaborate with cross-functional teams (sales, strategy, data, creative) to streamline workflows and improve operational efficiency. Assist in creating documentation, checklists, and SOPs.
  

Who You Are

• 2–4 years of experience in digital or programmatic ad operations
• Hands-on experience with major DSPs (e.g., DV360, The Trade Desk, Xandr, MediaMath)
• Strong knowledge of ad serving, tracking tags, and verification vendors (e.g., Google Ad Manager, IAS, MOAT, DoubleVerify, Nielsen)
• Solid understanding of online media metrics (CPM, CTR, VTR, CPC, CPA, etc.)
• Strong analytical and problem-solving skills
• Proficient in Excel (pivot tables, vlookups) and/or data visualization tools
• Attention to detail with a proactive, solution-oriented approach
• Ability to manage multiple campaigns and deadlines simultaneously
  

Why You'll Love It

• Competitive salary
• Performance review (2 times a year)
• Annual leaves
• Medical insurance
• Creative office environment
• Work in a professional and dynamic environment
• Good chance to explore new trends in the digital market