Senior Director - Digital

About WPP Media

Role Summary and Impact

Reporting of the role

3 best things about the job:

• Become a recognized category expert, leading strategic conversations across various platforms.
• Grow your leadership style within an agency committed to nurturing talent.
• Evangelize Tech innovation to build efficiencies
  

Measures of success

In three months:

• Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client
• Introduce digital channels across media and get the 'optimum' performance media mix across existing clients
• Lead the team of planners
  

In six months:

• Learn about effectively pitching 360 digital products to clients
• Worked with a diverse team of media buyers and planners across 360-degree media and beyond
• Be ready to lead and deliver reviews
  

In 12 months:

• Emerged as a coveted champion and go-to person on digital marketing solutions
• Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners       
  

Responsibilities of the role:

Media Planning & Strategy

• Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth
• Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client
  

Client Success

• Understand client objectives, category/competitive trends for various product categories
• Ability to steer client review meetings on regular basis
• Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations
  

Manage Campaign Supervision Team

• Manage and supervise a team of campaign supervisors
• Must know platform nuances and details to lead a team of Supervisors efficiently
• Guide the team on regular basis for Optimization of campaigns
• Work with the Planning team delivering time to time reports,
  

Campaign and business reporting

• Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time
• Have the foresight to tie back media delivery and reports with business objectives
• Work on automation of reports with the automation experts in GroupM
  

Team Management

• Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.
• Develop and strike partnership deals with key publishers and large affiliates