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GroupM
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Senior Director - Digital

Senior Director - Digital

GroupM

6 - 7 years

17 - 19 Lacs

mumbai

Posted:2 days ago| Platform:

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Skills Required

digital media automation senior director team management business reporting client engagement content marketing management digital marketing media planning

Work Mode

Work from Office

Job Type

Full Time

Job Description

In three months:

Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client

Introduce digital channels across media and get the optimum performance media mix across existing clients

Lead the team of planners

In six months:

Learn about effectively pitching 360 digital products to clients

Worked with a diverse team of media buyers and planners across 360-degree media and beyond

Be ready to lead and deliver reviews

In 12 months:

Emerged as a coveted champion and go-to person on digital marketing solutions

Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities of the role:

Media Planning & Strategy

Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth

Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client

Client Success

Understand client objectives, category/competitive trends for various product categories

Ability to steer client review meetings on regular basis

Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision Team

Manage and supervise a team of campaign supervisors

Must know platform nuances and details to lead a team of Supervisors efficiently

Guide the team on regular basis for Optimization of campaigns

Work with the Planning team delivering time to time reports,

Campaign and business reporting

Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time

Have the foresight to tie back media delivery and reports with business objectives

Work on automation of reports with the automation experts in GroupM

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