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Senior Director - Digital

Senior Director - Digital

GroupM

8 - 13 years

17 - 19 Lacs

bengaluru

Posted:3 days ago| Platform:

Apply

Skills Required

digital media automation team management media strategy consulting healthcare fmcg media planning analytics crm

Work Mode

Work from Office

Job Type

Full Time

Job Description

We are seeking a strategic, high-ownership digital leader to join as Senior Director Digital Planning with 8+ years of experience in Digital Planning. You will lead full-funnel digital planning and media strategy, delivering integrated solutions that drive brand equity, performance, and commerce outcomes for marquee brands across lifestyle, retail, and health categories. This is a pivotal role in shaping the digital direction of our clients businesses
If you are an out of the box, strategic thinker, love data and want to create great work that works, this is the role for you.

Reporting of the role

This role reports to Partner Client Leadership

3 best things about the job:

Opportunity to be part of the market where brands are making their digital footprints bigger
Working within a proven, fast-growing team and servicing some of the biggest regional brands
Help brands build their digital media presence and drive revenues for the largest media investment agency

In 3 Months:

Gain strong command over client categories and digital ambitions from brand equity to commerce.
Build trust with clients and internal teams as the go-to digital strategy partner.
Deep dive into proprietary tools, Martech stacks, and audience planning platforms.

In 6 Months:

Lead integrated digital strategies across paid media, content, influencers, and commerce.
Own and deliver data-driven campaigns, platform innovations, and full-funnel media planning frameworks.
Evangelize digital-first thinking within client orgs and internal teams.

In 12 Months:

Lead award-worthy digital initiatives (e.g., MMA, IDMA, Emvies).
Build a high-performing team of digital planners and analysts.
Drive thought leadership in the agency on digital maturity, measurement, and innovation.

Key Responsibilities:

1. Digital Strategy & Planning

Build
full-funnel digital media strategies aligned with brand and business objectives.
Integrate paid media with content, influencers, CRM, and commerce for cohesive consumer journeys.
Lead planning across channels including Meta, Google, YouTube, Programmatic, Amazon, Flipkart, Affiliates, OTT, and others.

2. Data-Driven & Audience-Led Thinking

Drive audience-first planning using data management platforms (DMPs/CDPs), first-party data, and insight tools.
Own the measurement strategy defining KPIs, attribution models, A/B testing, and dashboarding.

3 . Innovation & Platform Expertise

Lead platform innovation through new formats, betas, and partnerships (Meta, Google, Amazon, ShareChat, etc.).
Stay ahead of trends in AI, creative automation, voice, video, and commerce tech.

4 . Client & Stakeholder Management

Serve as the chief digital advisor to senior clients and brand leaders.
Partner with internal teams (TV, strategy, content, analytics, activation) to deliver unified thinking.

5 . Team Leadership

Mentor and grow a robust team of digital planners, specialists, and performance experts.
Promote a culture of learning, agility, and ownership.

What You ll Bring:

Ownership-first mindset thrives on taking charge of digital transformation and delivering outcomes.
Experience handling complex, large-scale digital accounts across brand and performance objectives.
Strong platform understanding across Meta, Google, DV360, Amazon, Flipkart Ads, OTT, and influencers.
Ability to simplify complexity and tell a compelling digital story to clients.
Strong analytical foundation with comfort around numbers, KPIs, and measurement.
Collaborative and agile leadership style.

Core Competencies:

End-to-end digital media planning
Full - funnel thinking (Awareness to Conversion)
Performance & commerce mindset
Audience-first, data-led approach
Strategic storytelling & solutioning
Platform & tech fluency
Team management & mentorship
Ownership, agility, and innovation orientation

Qualifications:

8+ years of experience in digital media planning, preferably in agency or consulting environment.
Experience leading integrated digital strategies across multiple categories (Retail, Lifestyle, FMCG, Healthcare preferred).
Proven expertise in both brand and performance media.
Strong working knowledge of MarTech, AdTech, analytics, and retail media.
Postgraduate degree preferred (MBA Marketing, Digital, or Communications).

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Senior Director - Digital