WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPPs global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy \u2014 built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve.

Role Summary and Impact

Lead the Digital planning portfolio for HMCL_IBU business portfolio, strategically guiding a team to achieve client media KPIs.

Reporting of the role

Reports to the client lead for the business.

3 best things about the job:

Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms.

Grow your leadership style within an agency committed to nurturing talent.

Evangelize Tech innovation to build efficiencies

Measures of success

In three months:

Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client

Introduce digital channels across media and get the \u2018 optimum performance media mix across existing clients

Lead the team of planners

In six months:

Learn about effectively pitching 360 digital products to clients

Worked with a diverse team of media buyers and planners across 360-degree media and beyond

Be ready to lead and deliver reviews

In 12 months:

Emerged as a coveted champion and go-to person on digital marketing solutions

Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners

Responsibilities of the role:

Media Planning & Strategy

Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth

Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client

Client Success

Understand client objectives, category/competitive trends for various product categories

Ability to steer client review meetings on regular basis

Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations

Manage Campaign Supervision Team

Manage and supervise a team of campaign supervisors

Must know platform nuances and details to lead a team of Supervisors efficiently

Guide the team on regular basis for Optimization of campaigns

Work with the Planning team delivering time to time reports,

Campaign and business reporting

Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time

Have the foresight to tie back media delivery and reports with business objectives

Work on automation of reports with the automation experts in GroupM

Team Management

Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews.

Develop and strike partnership deals with key publishers and large affiliates

Skills and Experience

Minimum 10 years in digital media planning and buying

Excellent written and oral communication skills combined with outstanding presentation skills

Team management skills

Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) Preferred

Applied knowledge of 3rd party ad serving, website and tracking and associated technologies Preferred

Intermediate to advanced analytical skills, specifically relating to performance data and metrics Preferred

Strong interpersonal and communication skills

Problem-solving skills

Abreast with the latest technology that will affect digital advertising

Worked closely with publisher partners to elevate industry standards in-line with client needs.

Exposure to affiliate and programmatic technologies

People managing skills

More Jobs at Xaxis

Executive - Ecommerce

Mumbai

5.0 - 10.0 yrs

INR 50 - 100 Lacs

Director - Digital

Mumbai

6.0 - 11.0 yrs

INR 20 - 27 Lacs

Business Manager

Gurugram

3.0 - 8.0 yrs

INR 5 - 10 Lacs

Business Director

Mumbai

4.0 - 7.0 yrs

INR 6 - 9 Lacs

Manager - Non Biddable

Mumbai

4.0 - 9.0 yrs

INR 6 - 11 Lacs

Mock Interview

Practice Video Interview with JobPe AI

Start Digital Marketing Interview

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now

Xaxis

Login to

Please Verify Your Phone or Email

Confirm Action

Search

Profile

Upskill and Grow with AI

Senior Director - Digital