Senior Director - Digital

Job Description

As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients. Reporting of the Role This role reports to the client lead for the business. 3 Best Things About the Job Become a recognized category expert in the 2-wheeler segment by leading strategic conversations across various platforms. Grow your leadership style within an agency dedicated to nurturing talent. Evangelize tech innovation to build efficiencies across the business. Measures of Success In three months: You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a unified offering for the client . You will have introduced new digital channels to achieve the optimum performance media mix across existing clients. You will be successfully leading the team of planners . In six months: You will be able to effectively pitch 360-degree digital products to clients. You will have worked with a diverse team of media buyers and planners across 360-degree media and beyond. You will be ready to lead and deliver reviews . In 12 months: You will have emerged as a coveted champion and go-to person on digital marketing solutions . You will be proficient with the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners. Responsibilities of the Role Media Planning & Strategy: Work closely and in-depth with a team of digital planners, guiding them on media planning with platform depth . Maintain a strategic mindset by conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into the final presentation for the client. Client Success: Understand client objectives and category/competitive trends for various product categories. Steer client review meetings on a regular basis. Deliver client delight and success by weaving together all media offerings, including Digital media, Offline media, content marketing, and brand associations. Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors . Know the nuances and details of platforms to lead your team of supervisors efficiently . Guide the team on campaign optimization on a regular basis. Work with the Planning team to deliver timely reports. Campaign and Business Reporting: Collaborate with the team of planners and reporting experts to build and deliver campaign reports and post-campaign analysis. Have the foresight to tie back media delivery and reports to business objectives . Work with the automation experts in GroupM to automate reports . Team Management:Manage large teams focused on performance (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews. Develop and strike partnership deals with key publishers and large affiliates. Skills and Experience Minimum of 10 years of experience in digital media planning and buying. Excellent written and oral communication skills combined with outstanding presentation skills. Proven team management skills . Understanding of the programmatic landscape is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.). Applied knowledge of 3rd party ad serving , website, and tracking technologies is preferred. Intermediate to advanced analytical skills , specifically related to performance data and metrics, are preferred. Strong interpersonal and communication skills . Excellent problem-solving skills . Stay abreast of the latest technology that affects digital advertising. Have worked closely with publisher partners to elevate industry standards in line with client needs. Exposure to affiliate and programmatic technologies . Demonstrated people management skills .