Senior Director - Digital

As the lead for the Digital planning portfolio for the HMCL_IBU business, you will strategically guide a team to achieve key media KPIs for our clients.

Reporting of the Role

• This role reports to the

  client lead

  for the business.

3 Best Things About the Job

• Become a recognized category expert

  in the 2-wheeler segment by leading strategic conversations across various platforms.

• Grow your leadership style

  within an agency dedicated to nurturing talent.

• Evangelize tech innovation

  to build efficiencies across the business.

Measures of Success

• In three months:

  You will have worked with all parts of the GroupM digital ecosystem, bringing them together to create a

  unified offering for the client

  .
• You will have introduced new

  digital channels

  to achieve the optimum performance media mix across existing clients.
• You will be successfully

  leading the team of planners

  .

• In six months:

  You will be able to

  effectively pitch 360-degree digital products

  to clients.
• You will have worked with a diverse team of media buyers and planners across 360-degree media and beyond.
• You will be ready to

  lead and deliver reviews

  .

• In 12 months:

  You will have emerged as a coveted champion and

  go-to person on digital marketing solutions

  .
• You will be

  proficient with the latest trading techniques and deals

  by managing the largest portfolio of publishers and channel partners.

Responsibilities of the Role

• Media Planning & Strategy:

  Work closely and in-depth with a team of digital planners, guiding them on

  media planning with platform depth

  .
• Maintain a

  strategic mindset

  by conducting audience deep dives, creating approach notes, and integrating GroupM vertical offerings into the final presentation for the client.

• Client Success:

  Understand

  client objectives

  and category/competitive trends for various product categories.

• Steer client review meetings

  on a regular basis.
• Deliver

  client delight and success

  by weaving together all media offerings, including Digital media, Offline media, content marketing, and brand associations.

• Manage Campaign Supervision Team:Manage and supervise a team of campaign supervisors

  .
• Know the nuances and details of platforms to

  lead your team of supervisors efficiently

  .

• Guide the team on campaign optimization

  on a regular basis.
• Work with the Planning team to deliver timely reports.

• Campaign and Business Reporting:

  Collaborate with the team of planners and reporting experts to

  build and deliver campaign reports

  and post-campaign analysis.
• Have the foresight to

  tie back media delivery and reports to business objectives

  .
• Work with the automation experts in GroupM to

  automate reports

  .

• Team Management:Manage large teams

  focused on performance (Biddable and Performance Display) from strategy to delivery and client engagement during annual and regular reviews.

• Develop and strike partnership deals

  with key publishers and large affiliates.

Skills and Experience

• Minimum of 10 years of experience

  in digital media planning and buying.

• Excellent written and oral communication skills

  combined with outstanding presentation skills.

• Proven team management skills

  .

• Understanding of the programmatic landscape

  is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.).

• Applied knowledge of 3rd party ad serving

  , website, and tracking technologies is preferred.

• Intermediate to advanced analytical skills

  , specifically related to performance data and metrics, are preferred.

• Strong interpersonal and communication skills

  .

• Excellent problem-solving skills

  .
• Stay

  abreast of the latest technology

  that affects digital advertising.
• Have

  worked closely with publisher partners

  to elevate industry standards in line with client needs.

• Exposure to affiliate and programmatic technologies

  .

• Demonstrated people management skills

  .