Senior Business Director

11 - 15 years

11 - 15 Lacs

Posted:1 month ago| Platform: Foundit logo

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Work Mode

On-site

Job Type

Full Time

Job Description

  • Work closely and in-depth with a team of digital planners

    , providing guidance on

    media planning

    with deep platform knowledge.
  • Maintain a

    strategic mindset

    , including conducting

    audience deep dives

    , creating approach notes, and integrating GroupM's vertical offerings to create cohesive client presentations.

Client Success

  • Understand client objectives

    and competitive trends across various product categories.
  • Steer client review meetings

    on a regular basis.
  • Deliver client delight

    by integrating all media offerings, including digital, offline, content marketing, and brand associations.

Manage Campaign Supervision Team

  • Manage and supervise a team of campaign supervisors

    .
  • Utilize your knowledge of platform nuances and details to

    lead your team efficiently

    .
  • Guide the team on campaign optimization

    regularly.
  • Work with the Planning team to deliver

    timely reports

    .

Campaign and Business Reporting

  • Collaborate with planners and reporting experts to

    build and deliver campaign reports

    and

    post-campaign analysis

    .
  • Possess the foresight to

    connect media delivery and reports back to business objectives

    .
  • Work with GroupM's automation experts to

    automate reports

    , enhancing efficiency.

Team Management

  • Manage large performance teams

    (Biddable and Performance Display), overseeing everything from strategy to delivery and client engagement during annual and regular reviews.
  • Develop and strike partnership deals

    with key publishers and large affiliates.

Measures of Success

  • In three months, you will:

  • Work with all parts of the

    GroupM digital ecosystem

    , bringing them together as a unified offering for the client.
  • Introduce new digital channels

    across media to achieve the optimum performance media mix for existing clients.
  • Lead the team of planners

    .
  • In six months, you will:

  • Learn how to effectively

    pitch 360-degree digital products

    to clients.
  • Work with a diverse team of media buyers and planners across a

    360-degree media landscape

    .
  • Be ready to

    lead and deliver client reviews

    .
  • In 12 months, you will:

  • Emerge as a

    champion and go-to person

    for digital marketing solutions.
  • Be

    proficient with the latest trading techniques and deals

    by managing the largest portfolio of publishers and channel partners.

What You Will Need

  • Minimum 11-12 years of experience

    in digital media planning and buying.
  • Excellent written and oral communication skills

    combined with outstanding presentation skills.
  • Proven team management skills

    .
  • Understanding of the programmatic landscape

    is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.).
  • Applied knowledge of 3rd party ad serving, website, and tracking technologies

    is preferred.
  • Intermediate to advanced analytical skills

    , specifically related to performance data and metrics, are preferred.
  • Strong interpersonal and communication skills

    .
  • Excellent problem-solving skills

    .
  • Stay

    abreast of the latest technology

    that affects digital advertising.
  • Experience working closely with publisher partners to

    elevate industry standards

    in line with client needs.
  • Exposure to affiliate and programmatic technologies

    .
  • Demonstrated people management skills

    .

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