Senior Business Director

Job Description

Work closely and in-depth with a team of digital planners , providing guidance on media planning with deep platform knowledge. Maintain a strategic mindset , including conducting audience deep dives , creating approach notes, and integrating GroupM's vertical offerings to create cohesive client presentations. Client Success Understand client objectives and competitive trends across various product categories. Steer client review meetings on a regular basis. Deliver client delight by integrating all media offerings, including digital, offline, content marketing, and brand associations. Manage Campaign Supervision Team Manage and supervise a team of campaign supervisors . Utilize your knowledge of platform nuances and details to lead your team efficiently . Guide the team on campaign optimization regularly. Work with the Planning team to deliver timely reports . Campaign and Business Reporting Collaborate with planners and reporting experts to build and deliver campaign reports and post-campaign analysis . Possess the foresight to connect media delivery and reports back to business objectives . Work with GroupM's automation experts to automate reports , enhancing efficiency. Team Management Manage large performance teams (Biddable and Performance Display), overseeing everything from strategy to delivery and client engagement during annual and regular reviews. Develop and strike partnership deals with key publishers and large affiliates. Measures of Success In three months, you will: Work with all parts of the GroupM digital ecosystem , bringing them together as a unified offering for the client. Introduce new digital channels across media to achieve the optimum performance media mix for existing clients. Lead the team of planners . In six months, you will: Learn how to effectively pitch 360-degree digital products to clients. Work with a diverse team of media buyers and planners across a 360-degree media landscape . Be ready to lead and deliver client reviews . In 12 months, you will: Emerge as a champion and go-to person for digital marketing solutions. Be proficient with the latest trading techniques and deals by managing the largest portfolio of publishers and channel partners. What You Will Need Minimum 11-12 years of experience in digital media planning and buying. Excellent written and oral communication skills combined with outstanding presentation skills. Proven team management skills . Understanding of the programmatic landscape is preferred, including knowledge of the digital advertising industry, trends, and technologies (DMP, DSP, SSP, etc.). Applied knowledge of 3rd party ad serving, website, and tracking technologies is preferred. Intermediate to advanced analytical skills , specifically related to performance data and metrics, are preferred. Strong interpersonal and communication skills . Excellent problem-solving skills . Stay abreast of the latest technology that affects digital advertising. Experience working closely with publisher partners to elevate industry standards in line with client needs. Exposure to affiliate and programmatic technologies . Demonstrated people management skills .