Senior Director - Digital

Job Description

Description About WPP Media WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. WPP Media is WPP s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com About EssenceMediacom: A Leading WPP Media Brand EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact Lead the Digital planning portfolio for HMCL_IBU business portfolio, strategically guiding a team to achieve client media KPIs. Reporting of the role Reports to the client lead for the business. 3 best things about the job: Become a recognized category expert in the 2-wheeler segment, leading strategic conversations across various platforms. Grow your leadership style within an agency committed to nurturing talent. Evangelize Tech innovation to build efficiencies Measures of success In three months: Work with all constituents of digital eco-system of Group M under one single roof, bring them together as one offering for the client Introduce digital channels across media and get the optimum performance media mix across existing clients Lead the team of planners In six months: Learn about effectively pitching 360 digital products to clients Worked with a diverse team of media buyers and planners across 360-degree media and beyond Be ready to lead and deliver reviews In 12 months: Emerged as a coveted champion and go-to person on digital marketing solutions Proficient with latest trading techniques and deals by managing largest portfolio publishers and channel partners Responsibilities of the role: Media Planning & Strategy Work closely and in-depth with a team of digital planners, with the ability to guide on media planning with Platform depth Strategic mindset considering audience deep dive, creating an approach note and bringing GroupM vertical offerings while stitching the final approach/presentation to client Client Success Understand client objectives, category/competitive trends for various product categories Ability to steer client review meetings on regular basis Work towards delivering client delight and success by stitching all media offering including - Digital media, Offline media, content marketing, brand associations Manage Campaign Supervision Team Manage and supervise a team of campaign supervisors Must know platform nuances and details to lead a team of Supervisors efficiently Guide the team on regular basis for Optimization of campaigns Work with the Planning team delivering time to time reports, Campaign and business reporting Work with the team of planners and reporting experts to build and deliver camping reports and Post Campaign analysis time to time Have the foresight to tie back media delivery and reports with business objectives Work on automation of reports with the automation experts in GroupM Team Management Ability to manage large teams on Performance (Biddable and Performance Display) for from strategizing to delivery and client engagement at Annual to regular reviews. Develop and strike partnership deals with key publishers and large affiliates Skills and Experience Minimum 10 years in digital media planning and buying Excellent written and oral communication skills combined with outstanding presentation skills Team management skills Understanding of programmatic landscape viz. Knowledge of the digital advertising industry, trends, technologies (DMP, DSP, SSP etc.) - Preferred Applied knowledge of 3rd party ad serving, website and tracking and associated technologies - Preferred Intermediate to advanced analytical skills, specifically relating to performance data and metrics - Preferred Strong interpersonal and communication skills Problem-solving skills Abreast with the latest technology that will affect digital advertising Worked closely with publisher partners to elevate industry standards in-line with client needs. Exposure to affiliate and programmatic technologies People managing skills Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Thats why we ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please read our Privacy Notice ( https: / / www.wppmedia.com / pages / privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted.