Senior Digital Marketing Specialist

We are a UK-based company specialised in the education sector, and we are looking for an experienced Senior Digital Marketing Specialist to work at our regional office in Calicut. As a Senior Digital Marketing Specialist, you are responsible for overseeing and executing digital marketing strategies to promote a company’s brand, products, or services in the United Kingdom. You must have significant experience in digital marketing and hold a leadership or advanced role within a marketing team.

Qualifications Of Senior Digital Marketing Specialist

Experience: 4+ years of experience in digital marketing, with at least 2 years in a team leading role.

Skills & Expertise:

• Advanced knowledge of digital channels (SEO, SEM, social media, email marketing).
• Expertise in SEO, PPC, social media advertising, and email marketing platforms.
• Proficiency in analytics, SEO and marketing tools (e.g., Google Analytics, Google Ads, Tableau, Marketo, Semrush ).
• Proven track record of driving measurable results in lead generation and brand engagement.
• Strong project management, communication, and strategic thinking skills.
• Creative problem-solving to address campaign challenges.

Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. Master’s degree preferred

Key ResponsibilitiesThere are several kinds of responsibilities of a Senior Digital Marketing Specialist that you should be well aware of. Some of the key factors that you must know from your end are as follows:-

1. Strategy Development - Design and execute comprehensive digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing.

2. Campaign Management - Oversee end-to-end campaign execution, including budget allocation, content creation, and performance tracking across platforms.

3. Analytics & Optimisation - Utilise tools like Google Analytics, SEMrush, or HubSpot to monitor KPIs, analyse campaign performance, and optimise for ROI.

4. Team Leadership - Manage and mentor a team of digital marketing professionals, fostering collaboration and professional growth.

5. Cross-Functional Collaboration - Work with sales, product, and creative teams to align digital efforts with broader business goals.

6. Trend Awareness - Stay updated on digital marketing trends, emerging technologies, and industry best practices to maintain a competitive edge.

7. Compliance - Ensure all digital marketing activities adhere to legal and brand guidelines, including data privacy regulations (e.g., GDPR, CCPA).

Job Type: Full-time

Pay: ₹30,000.00 - ₹40,000.00 per month

Benefits:

• Internet reimbursement
• Leave encashment

Ability to commute/relocate:

• Calicut, Kerala: Reliably commute or planning to relocate before starting work (Preferred)

Application Question(s):

• how many years of total work experience do you have?

Education:

• Bachelor's (Preferred)

Experience:

• Leadership: 2 years (Required)

Language:

• English (Preferred)

Work Location: In person