Senior Digital Marketing Specialist

We are looking for a highly skilled and creative Digital Marketing Specialist with a strong background in website development, Google Ads, SEO, and campaign strategy. If you have experience in driving online growth and are passionate about the education industry, this is the perfect opportunity to make a meaningful impact.

Key Responsibilities:

Website Development & Management: Design, develop, and maintain a responsive, SEO-friendly website.

Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies to increase organic traffic.

Google Ads & Paid Campaigns: Plan, launch, and optimize Google Ads campaigns to generate leads.

Lead Generation & Conversion: Use analytics and funnel optimization to increase conversion rates.

Social Media Strategy: Collaborate with the content and design teams to create engaging digital campaigns.

Analytics & Reporting: Monitor performance metrics using tools like Google Analytics, Search Console, etc., and provide actionable insights.

Ensure consistent branding and messaging across all digital platforms.

Skills & Requirements:

Minimum 1 to 2 years of hands-on experience in digital marketing.

Proficiency in WordPress or similar platforms for website development.

Strong expertise in Google Ads (Search, Display, Remarketing) and keyword strategy.

In-depth understanding of SEO techniques, link building, and tools like SEMrush, Ahrefs, or Moz.

Strong knowledge of Google Analytics, Search Console, and campaign tracking.

Ability to work independently, manage timelines, and deliver quality results.

Bonus: Experience in marketing for education brands or edtech companies.

What We Offer:

Competitive salary

Creative freedom and growth opportunities in the education sector.

Work with a mission-driven team making a real difference in schools.

Job Type: Full-time

Pay: ₹18,000.00 - ₹22,000.00 per month

Benefits:

• Paid sick time

Work Location: In person