Senior Digital Marketing Specialist

Job description

Key skills : Social Media Marketing, Paid Campaign, PPC Expert, Facebook Campaign, Youtube Campaign, Google Ads

Essential duties and Responsibilities :

• 1. Develop and manage digital marketing campaigns.

• 2. Manage organizations website.

• 3. Experience with lead generation through different channels like B2C social media, Google Adwords, LinkedIn /FB /Twitter/ Instagram, and email campaigns and SEO/SEM.

• 4. Track the website traffic flow and provide internal reports regularly.

• 5. Edit and post content, videos, podcasts, and audio content on online sites.

• 6. Promote companys product and services in the digital space.

• 7. Drive website traffic and acquire leads.

• 8. Marketing campaigns, email marketing, social media, and display search advertising using web analytics tools.

• 9. Achieve maximum ROI in paid search campaigns by collecting and analyzing data, and identifying trends and insights.

• 10. Track, report, and analyze website analytics, and PPC campaigns.

• 11. Communicate with Client via phone, email or chat.

• 12. Optimize the landing pages of paid search engine marketing campaign.

• 13. Manage the expense and budget of campaigns, and estimate monthly costs.

• 14. Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc).

• 15. Understand and create youtube content and organic marketing strategy.

• 16. Should know how video will come in recommendation and suggestion.

• 17. Day to day Channel audience engagement.

Desired Candidate Skills :

• 1. Proven experience of 1-4 years as a Digital Marketing Executive or similar role.

• 2. Excellent understanding of digital marketing concepts.

• 3. Experience with business to customer social media and content generation.

• 4. Strong creative and analytical skills.

Role: Digital Marketing - OtherIndustry Type: Recruitment / StaffingDepartment: Marketing & CommunicationEmployment Type: Full Time, PermanentRole Category: Digital Marketing

Job Type: Full-time

Pay: ₹16,203.31 - ₹60,213.98 per month

Work Location: In person