Senior Digital Marketing Specialist

Job Overview
We are seeking a talented and experienced Senior Digital Marketer to join our dynamic marketing team of real estate builder firm.The ideal candidate will have a strong background in digital marketing strategies and a proven track record of driving successful campaigns. This role requires a creative thinker with analytical skills who can enhance our online presence, optimize conversion rates, and engage our target audience across multiple platforms.

Duties

• Develop and implement comprehensive digital marketing strategies to increase brand awareness and drive traffic to our website.
• Utilize SEO tools to conduct keyword research, optimize website content, and improve search engine rankings.
• Manage social media marketing efforts, including content creation, scheduling, and engagement across platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Oversee Google Ads campaigns and SEM initiatives to maximize ROI through effective targeting and conversion optimization.
• Analyze performance metrics using Google Analytics to assess campaign effectiveness and make data-driven decisions for future strategies.
• Collaborate with the content team to create compelling copy for various channels including email marketing, blogs, and landing pages.
• Utilize Adobe Creative Suite for graphic design projects that enhance visual branding across digital platforms.
• Implement marketing automation tools to streamline processes and improve efficiency in campaign management.
• Stay updated on industry trends and emerging technologies to ensure our digital marketing strategies remain innovative and competitive.

Experience

• Proven experience in digital marketing with a focus on performance marketing, e-commerce, B2B marketing, and social media management.
• Proficiency in SEO best practices, conversion optimization techniques, and analytics tools such as Google Analytics.
• Familiarity with content management systems (CMS) like WordPress for website updates and maintenance.
• Experience with email marketing platforms and automation tools to drive customer engagement.
• Excellent copywriting skills with the ability to create engaging content that resonates with target audiences.
• Knowledge of graphic design principles using Adobe Photoshop or similar software is preferred. Join us in shaping the future of our digital presence while working in a collaborative environment that fosters creativity and growth.

Job Type: Full-time

Pay: ₹30,000.00 - ₹50,000.00 per year

Application Question(s):

• How Many Years Digital Marketing experience in real estate Field

Experience:

• Digital marketing: 2 years (Required)

Location:

• Bengalore, Karnataka (Required)

Work Location: In person