Senior Digital Marketing Specialist

About Us:

Dollop InfoTech is a leading IT and software development company based in Indore. Since 2015, we have been focused on our goal of providing world-class technological expertise and building long-term relationships with our clients.

Job Summary:

Senior

Key Responsibilities:

• Plan and execute digital marketing campaigns across SEO, SEM, and social media platforms.
• Manage paid advertising campaigns (Google Ads, Meta Ads, LinkedIn Ads).
• Optimize website content and landing pages for SEO and conversions.
• Develop and manage engaging content for social media, blogs, and email campaigns.
• Plan and execute

  offline marketing campaigns

  (seminars, workshops, print media, events, outdoor branding, etc.).
• Design and implement

  training institute-specific marketing campaigns

  to drive student admissions and awareness.
• Monitor, analyze, and report performance metrics (ROI, CPC, CTR, etc.).
• Stay updated with the latest digital and offline marketing trends, tools, and strategies.
• Collaborate with designers, developers, and business teams to ensure brand alignment.
• Handle end-to-end marketing activities independently.

Requirements:

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of proven experience in digital and offline marketing.
• Strong knowledge of SEO, SEM, Google Analytics, PPC campaigns, and social media marketing.
• Hands-on experience with tools like

  Google Ads, Facebook Business Manager, LinkedIn Campaign Manager, SEMrush, Ahrefs, HubSpot

  .
• Experience in planning

  offline campaigns

  (hoardings, pamphlets, local events, tie-ups).
• Understanding of

  training/education industry marketing

  is a plus.
• Excellent analytical skills and ability to derive insights from data.
• Strong communication and project management skills.

Preferred Tools & Platforms:

• Google Analytics & Search Console
• Google Ads & Meta Ads Manager
• LinkedIn Campaign Manager
• SEMrush / Ahrefs
• HubSpot / Mailchimp

Why Join Us:

• 5-day work week for better work-life balance.
• Collaborative and supportive team environment.
• Opportunities for continuous learning and career growth.

Interested candidates can directly send their resume to:

Call/WhatsApp: