Senior Digital Marketing Specialist

We are seeking an experienced and results-driven Senior Digital Marketing Specialist to lead our online marketing initiatives and drive patient footfall. The ideal candidate will be responsible for generating 10 daily walk-in patients through strategic and data-driven digital marketing campaigns.

Key Responsibilities:

• Plan, implement, and optimize digital marketing campaigns across platforms (Google Ads, Facebook, Instagram, etc.) to generate leads and walk-ins.
• Develop and execute local SEO strategies to enhance visibility in the area.
• Manage and grow social media presence with a focus on engagement and local reach.
• Monitor and optimize marketing funnels to convert online leads into physical visits.
• Design and manage content marketing strategies (blogs, video, email) targeting prospective patients.
• Collaborate with the front desk team to track and ensure daily patient walk-in targets are met.
• Analyze campaign performance and provide regular reports with actionable insights.
• Maintain a marketing calendar and execute promotional campaigns/events.
• Stay updated with industry trends and digital tools to ensure continued growth.

KPIs / Performance Metrics:

• 10 walk-in patients per day generated via digital marketing channels.
• Conversion rate of leads to walk-ins.
• Cost per lead and return on ad spend (ROAS).
• Growth in social media engagement and followers.
• Website traffic and lead generation metrics.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field. MBA preferred.
• 3–5 years of proven experience in digital marketing, preferably in the healthcare or service industry.
• Strong knowledge of SEO, SEM, social media marketing, email campaigns, and analytics tools (Google Analytics, Meta Ads Manager, etc.).
• Excellent communication and creative thinking skills.
• Ability to work independently and meet performance goals consistently.

Preferred Skills:

• Experience in healthcare or clinic-based marketing.
• Knowledge of CRM systems and lead tracking tools.
• Graphic design or video editing skills (Canva, Adobe tools, etc.) is a plus.

Note: Apply only if you're located in bangalore

Job Type: Full-time

Pay: ₹30,000.00 - ₹45,000.00 per month

Work Location: In person