Senior Digital Marketing Specialist

You are an experienced and results-driven Senior Digital Marketing Specialist responsible for leading online marketing initiatives to drive patient footfall. Your primary goal is to generate 10 daily walk-in patients through strategic and data-driven digital marketing campaigns. Your key responsibilities include planning, implementing, and optimizing digital marketing campaigns across various platforms such as Google Ads, Facebook, and Instagram to generate leads and walk-ins. You will also develop and execute local SEO strategies for enhanced visibility, manage social media presence focusing on engagement and local reach, monitor and optimize marketing funnels to convert online leads into physical visits, and design content marketing strategies targeting prospective patients. Collaboration with the front desk team is essential to track and ensure daily patient walk-in targets are met. Additionally, you will analyze campaign performance, provide regular reports with actionable insights, maintain a marketing calendar, execute promotional campaigns/events, and stay updated with industry trends and digital tools for continued growth. Your performance will be measured based on KPIs such as generating 10 walk-in patients per day via digital marketing channels, conversion rate of leads to walk-ins, cost per lead, return on ad spend (ROAS), growth in social media engagement and followers, as well as website traffic and lead generation metrics. Qualifications for this role include a Bachelor's degree in Marketing, Business, or a related field with an MBA preferred, at least 5 years of proven experience in digital marketing, preferably in the healthcare or service industry, strong knowledge of SEO, SEM, social media marketing, email campaigns, and analytics tools, excellent communication and creative thinking skills, and the ability to work independently and consistently meet performance goals. Preferred skills include experience in healthcare or clinic-based marketing, knowledge of CRM systems and lead tracking tools, and proficiency in graphic design or video editing tools such as Canva, Adobe tools, etc. Please note that this full-time position is located in Bangalore.,