Senior Digital Marketing Executive

Digital Marketer & SEO Specialist

Introduction:

Urbanroof is the fastest growing startup in construction retrofitting and maintenance domain trying to disrupt and build industry from scratch. The founders managed to identify the gap and pain points in the market and are focused on a vision to deliver quality indoor environment, quality health of structure to the occupants and create highest value services.

We Nurture maintain Homes

A Digital Marketers goal is to reach out to target audience and cultivate customers interest in our products and services using digital platforms in a ways that strengthens our reputation and facilitate our continuous growth.

If you are passionate for the ‘art’ of marketing, brainstorming around creative ideas and strategies, emerging trends and techniques excites you, and looking for rapid career growth and want to contribute in revolutionizing the industry, read on-you might fit with us!

This is not for you:

• If you’re not creative.
• If you just want to land into job.
• Not open to learning and coachability.

Responsibility deliverables:

• Conducting keyword research using dedicated software, and generating new keyword ideas.
• Run, analyse & strategies social media campaigns to generate quality leads.
• Analyzing website and social media pages, then making recommendations for improvement.
• Monitoring website traffic, search results, and developing strategies.
• Generating content ideas and delegating these to the team. Overseeing content creation and offering suggestions. Updating outdated content.
• Backlinks generation to increase domain authority and drive traffic. Optimizing pages for desktop, tablet, and mobile use.
• Developing link-building strategies. Digital presence management- Content creation & submission of high DA/PA sites.
• Managing paid search campaigns.
• Keeping up to date with new trends and best SEO practices.

Requirements

1. Minimum 3 years of Proven experience in on-page & off-page SEO, SEM & Google

Analytics.

2. Knowledge of SMM Paid advertising to generate quality leads using Facebook ads,

Google ads, YouTube ads.

3. Working knowledge of Frontend technologies wordpress, HTML & CSS.

4. Experience in CRO is added advantage.

Reporting to: Marketing Head

OKR’s:

• Position Urbanroof platform as a new revolutionized way of restoring and maintaining construction properties amongst 70% of the ideal prospect base in given geography, and drive and maintain continuous awareness of Urbanroof products portfolio among them.
• Generate sufficient relevant leads using available or deliverable Marketing infrastructure:

Digital Marketer & SEO Specialist

1. Retail: 65 quality leads per sales resource per month. (5 resource)

2. Projects: 25 quality leads per sales resource per month. (4 resource)

Desired Candidate Profile
Skills and Attributes:

1. Excellent understanding of digital marketing concepts and best practices, knowledge of web analytics tools.

2. Automation oriented, Analytical mindset and critical thinking.

3. Marketing research and analytical experience.

4. Content development experience, is preferred.

5. Proven track record of success in the production cycle from plan to close.

6. Ability to promote brand, awareness & educate consumers.

Salary Range:

Component Minimum ₹/ Annum Up-To ₹/ Annum

Fixed ₹ 3,00,000 ₹4,20,000
Incentives & Allowances Uncapped Uncapped

Total CTC - -

Company name: Urbanroof Pvt Ltd

Company Address: Flat No.3, Akshay House, Sinhgad Rd, Mahalakshmi Society,

Varshanand Society, Anand Nagar, Pune, Maharashtra 411051

Nature of business: Construction/property repairs, restoration.

Operating since: 2015

Company size: 11-50 employees

Requirement: Marketing Executive

Position: 1

Job Location: Pune

Website: www.urbanroof.in

Email: hr@urbanroof.in

FAQ:
Question: Does this job involves sales?
Answer: No. This job is purely marketing based.

Question: Do I need to have background of Civil or construction?
Answer: No. You do not require any civil or construction industry background. We will train you enough to understand this industry in detail.

Question: Are you a construction company? And is it a real estate sales job?
Answer: No. We are not a construction company. We have our businesses into infrastructure and building repairs such as water proofing, paintings, damage repairs and others. Also, this not a real estate industry profile.

Question: Is this BPO/ KPO job?
Answer: It is not a BPO/ KPO job. However, some of our process are styled as BPO/ KPO processes.

Question: How much traveling is required?
Answer: No field work or travelling is required.

Question: Do you travelling and daily allowances?
Answer: Yes, we do have pre-defined payment parameters for travelling and daily allowances.

Digital Marketer & SEO Specialist

Question: What is total number of working hours per day?
Answer: An employee of the company must complete 9 working hours per day.

Question: Can I get work from home?
Answer: It is subject to approval from your manager.

Question: I haven’t heard about your company.
Answer: That is Okey! We are a start-up and we are becoming aggressive in the market and soon you will be able to recognize us.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance
• Internet reimbursement

Schedule:

• Fixed shift

Ability to commute/relocate:

• Pune, Maharashtra: Reliably commute or planning to relocate before starting work (Required)

Experience:

• total work: 1 year (Required)

Language:

• English (Required)