Senior Digital Marketing Executive

Key Responsibilities:

• Develop and Execute Digital Marketing Strategies:
• Lead the creation and implementation of comprehensive digital marketing campaigns to achieve business objectives.
• Manage and optimize multi-channel marketing campaigns across social media, email, search engine marketing (SEM), search engine optimization (SEO), display advertising, affiliate marketing, and more.
• Conduct market research to identify opportunities, trends, and customer insights.
• Content Strategy & Management:
• Oversee content creation for digital platforms including websites, blogs, social media, email newsletters, and online ads.
• Ensure content is aligned with brand messaging, SEO best practices, and customer engagement goals.
• Collaborate with content creators and designers to produce high-quality, engaging content.
• Social Media Management:
• Plan and execute social media strategies across platforms (Facebook, Instagram, LinkedIn, Twitter, etc.).
• Monitor social media trends, analytics, and engagement to optimize campaigns.
• Engage with followers and respond to inquiries or comments.
• SEO & SEM Optimization:
• Develop and implement strategies to improve organic search rankings (SEO).
• Manage paid search campaigns (Google Ads, Bing Ads) and optimize for ROI.
• Conduct keyword research and implement on-page and off-page SEO strategies.
• Analytics & Reporting:
• Track, measure, and analyze key performance indicators (KPIs) for all digital marketing efforts.
• Provide regular reports on campaign performance, ROI, and insights to senior management.
• Use data-driven insights to optimize campaigns and inform future strategies.
• Lead Generation & Conversion Optimization:
• Develop and implement lead generation strategies through digital channels.
• Continuously optimize landing pages, forms, and other conversion points on digital properties.
• Work with the sales team to ensure alignment of marketing campaigns with sales goals.
• Collaboration & Team Leadership:
• Work closely with cross-functional teams, including sales, design, and product, to ensure marketing goals are aligned.
• Mentor and lead junior marketing staff, providing guidance and feedback for professional development.

Skills & Qualifications:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field. A Master's degree is a plus.
• Experience:
• Proven experience (5+ years) in digital marketing or related roles.
• Hands-on experience with digital marketing tools and platforms (Google Ads, Google Analytics, SEMrush, HubSpot, etc.).
• Strong knowledge of SEO, SEM, content marketing, social media, email marketing, and analytics.
• Experience with conversion rate optimization (CRO) and A/B testing.

Working Conditions:

• Full-time position office-based role.
• Salary As per last CTC.

Interested Candidates kindly fill in the Google Formhttps://forms.gle/hcFiksJCRTBgFsCu5

Contact Number - 9875944053

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹40,000.00 per month

Experience:

• total work: 2 years (Preferred)

Work Location: In person