Senior Content Writer

About the Role

We’re looking for a creative and detail-oriented Content Writer to craft engaging, research-based, and SEO-optimized content across multiple digital platforms — including websites, blogs, emails, ads, and social media.
The ideal candidate has a passion for writing, a strong sense of brand tone, and the ability to produce high-quality content that drives engagement and conversions.

Key Responsibilities1. Website & Blog Content

• Research, write, and update website pages and blogs with accurate, SEO-friendly information.
• Maintain a monthly blog calendar and ensure consistent publishing of trending and relevant topics.
• Audit and improve existing content to align with brand goals and tone.
• KPI:
• 10–20 blogs published monthly with 95% approval rate; 100% website content updated and research-backed.
• Creative captions (English and Malayalam), Blog writing (English)
• Understand basic of Copywriting.

2. Brand Consistency & Editing

• Proofread and edit all content to ensure error-free delivery and tone consistency across all channels.
• Maintain uniform grammar, style, and brand voice in all communications.
• Track competitor content and share actionable insights for improvement.
• KPI:
• 95%+ consistency score; monthly competitive content analysis integrated into planning.

3. Creative Copywriting (Ads, Captions & Emails)

• Create catchy ad copies and campaign captions for Meta, Google, and other platforms.
• Draft promotional emails and WhatsApp templates for course and workshop promotions.
• Develop hooks, taglines, and short-form content for lead generation and awareness.
• KPI:
• 90%+ approval rate; 5–10 ad copy variations per campaign; ≥20% open rate and ≥5% CTR on email/WhatsApp campaigns.

4. Social Media & Community Content

• Write creative posts, carousel captions, and storytelling content for Instagram, Facebook, and LinkedIn.
• Collaborate with designers to ensure timely delivery as per content calendars.
• Prepare student success stories and testimonials for digital campaigns.
• KPI:
• ≥90% posts published as per content plan; measurable engagement growth (likes, shares, saves).

5. Video Scripts & Storytelling

• Write engaging video scripts for promotional videos, YouTube explainers, and testimonials.
• Coordinate with the creative/media team to match tone, pacing, and visual direction.
• Adapt scripts for English and bilingual (Malayalam-English) formats when required.
• KPI:
• 4–6 approved video scripts per month; 95% on-time delivery.

6. Persona Research & Campaign Messaging

• Develop creative audience personas with goals, motivations, and content hooks.
• Align messaging strategies with specific campaign objectives and audience types.
• KPI:
• 2–3 detailed personas per month; personas actively used in campaign messaging.

Required Skills & Qualifications

• Bachelor’s degree in English, Journalism, Mass Communication, or Marketing.
• 1–3 years of experience in content writing, copywriting, or digital marketing.
• Excellent writing, editing, and research skills (English + Malayalam preferred).
• Strong understanding of SEO, digital marketing trends, and ad copy styles.
• Familiarity with tools like Canva, ChatGPT, Grammarly, or similar writing/AI tools.

Performance Indicators

• Content delivery and approval rate
• Blog and social post publishing frequency
• Engagement and CTR metrics across campaigns
• Email open and click-through rates
• Persona usage in campaign targeting

Why Join Us

• Opportunity to create impactful content for a leading educational brand.
• Collaborative and creative work environment.
• Scope for career growth and upskilling in content strategy and digital marketing.

Job Types: Full-time, Permanent, Fresher

Pay: ₹15,000.00 - ₹25,000.00 per month

Work Location: In person