Senior Content Writer

Specscart is the fastest-growing eyewear business in the UK, revolutionising the industry by redefining how people perceive eyeglasses. Over the past seven years, we have achieved an impressive year-on-year growth rate of 98%. With three smart retail stores across the UK, a state-of-the-art glazing lab in Manchester, and an e-commerce platform that has shipped glasses to 132 countries across six inhabited continents, we are proud of our global presence and innovation. We are currently looking for a Senior Content Writer to join us at our IT headquarters in India.

Job brief

Senior Content Writer responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types and creating unique and quality content. If you are familiar with producing online content and have an eye for detail, we would like to meet you. Ultimately, you will deliver quality writing pieces that appeal to our audiences, attract customers and boost brand awareness.

Responsibilities

• Research and write long-form, fashion forward content for Specscart blog, website pages, and product descriptions.
• Produce content that blends storytelling with SEO best practices, ensuring its both discoverable and engaging.
• Conduct thorough research on industry trends, competitor content, and emerging topics in eyewear, fashion, and lifestyle.
• Proofread and edit content to maintain accuracy, clarity, and Specscarts distinctive tone of voice.
• Collaborate with the SEO team to incorporate keyword strategies, fill content gaps, and align writing with search intent.
• Work closely with graphic designers to brief and align visuals (e.g. blog banners, product imagery, infographics) with written content.
• Draw inferences from performance data (traffic, engagement, conversions) to refine content strategies and improve effectiveness.
• Ensure brand consistency across all published content-tone, messaging, and positioning.

Requirements

• Proven experience as a Senior Content Writer, Content Writer, or similar role.
• Strong background in writing for fashion, lifestyle, or consumer-facing brands (eyewear experience is a plus).
• Portfolio that demonstrates both SEO-optimised content and engaging fashion/lifestyle storytelling.
• Ability to conduct deep research using multiple sources and translate it into accessible, reader-friendly content.
• Strong writing, editing, and proofreading skills with exceptional attention to detail.
• Familiarity with content performance metrics and the ability to draw actionable insights from data.
• Hands-on experience with Content Management Systems (CMS).
• Bachelors degree in Marketing, English, Journalism, or related field.
• Prior experience with UK-based or international brands will be considered an advantage.

Benefits

1. Salary: Negotiable (no bar for the right candidate)

2. Sundays off and 3rd Saturday off each month

3. Bonus plans

4. Paid holidays annually

5. Opportunities for career growth and future opportunities to work from the UK office

Why Join Specscart?