IDFC FIRST Bank logo

Senior Consumer Insights Manager

4 years

0 Lacs

mumbai maharashtra india

Posted:1 day ago| Platform: Linkedin logo

Apply

Skills Required

marketing strategy research support leadership segmentation report metrics collaboration analytics content data interpretation coordination storytelling documentation development ai automation reports engineering

Work Mode

On-site

Job Type

Full Time

Job Description

Job Requirements

Role/ Job Title:

Senior Consumer Insights Manager

Function/ Department:

Marketing Strategy

Job Purpose

'At IDFC FIRST Bank, we are reimagining banking with a purpose — building a bank that’s truly “Always You First.” We combine customer-centric innovation, ethical practices, and digital-first thinking to create products and experiences that serve people, not just profits.The role holder will research and insight programs, integrate customer learnings into marketing and product decisions, manage social and digital intelligence tools, and support the overall insight strategy.

Roles & Responsibilities

  • Insight Program Leadership: Manage end-to-end insight studies—qualitative and quantitative research, customer immersions, segmentation, need-state analysis.
  • Social & Digital Intelligence: Handle social listening workflows, track trends, sentiment, competitor conversations, audience themes, and report actionable insights.
  • Digital Marketing Intelligence: Operate tools like SimilarWeb, SEMRush, GWI, app metrics platforms; translate outputs into marketing recommendations.
  • Cross-Functional Collaboration: Work closely with digital acquisition, product, brand, analytics, and content teams to integrate insights into decisions.
  • Customer Data Interpretation: Partner with analytics teams to triangulate research findings with internal data.
  • Vendor Coordination: Manage research partners and ensure timely, high-quality delivery.
  • Insight Storytelling: Build narratives for marketing and product teams; create clear, structured presentations.

Secondary Responsibilities

  • Insight Documentation & Repository: Maintain insight libraries, frameworks, and templates.
  • Data Hygiene for Listening Tools: Ensure accurate taxonomies, categories, and dashboards for listening systems.
  • Support New Proposition Development: Provide consumer insight inputs for product development and GTM.
  • AI & Automation Support: Assist in building AI-based summary reports and VOC dashboards.

Education Qualification

Graduate - Bachelors in Business, social sciences, media, engineeringPost Graduate - MBA

Experience:

4+ years preferred

More Jobs at IDFC FIRST Bank

Relationship Manager-Gold Loan

Niphad, Maharashtra, India

5 - 10 yrs
|

Salary: Not disclosed

Area Collections Manager

Rajkot, Gujarat, India

5 - 10 yrs
|

Salary: Not disclosed

Associate Relationship Manager-LAP

Rajim, Chhattisgarh, India

Experience: Not specified

|

Salary: Not disclosed

Teller

Pune, Maharashtra, India

Experience: Not specified

|

Salary: Not disclosed

Executive Secretary

Mumbai, Maharashtra, India

5 - 10 yrs
|

Salary: Not disclosed

Mock Interview

Practice Video Interview with JobPe AI

Start Job-Specific Interview
cta

Start Your Job Search Today

Browse through a variety of job opportunities tailored to your skills and preferences. Filter by location, experience, salary, and more to find your perfect fit.

Job Application AI Bot

Job Application AI Bot

Apply to 20+ Portals in one click

Download Now

Download the Mobile App

Instantly access job listings, apply easily, and track applications.

Google Play App Store
coding practice

Enhance Your Skills

Practice coding challenges to boost your skills

Start Practicing Now
IDFC FIRST Bank logo
IDFC FIRST Bank

Banking and Financial Services

Chennai

RecommendedJobs for You

IDFC FIRST Bank logo

Senior Consumer Insights Manager

IDFC FIRST Bank

mumbai, maharashtra, india

IDFC FIRST Bank logo

Senior Consumer Insights Manager

IDFC FIRST Bank

mumbai, maharashtra, india