Senior Campaign Manager

We are looking for a performance-driven Senior Campaign Manager with hands-on experience in leading end-to-end paid media campaigns across platforms like Google, Meta, LinkedIn, and TikTok. The ideal candidate will have a strong strategic mindset, a deep understanding of digital marketing ecosystems, and a proven track record of scaling both D2C and B2B brands.

Key Responsibilities:

• Client Alignment & Planning:

• Work closely with clients to understand business goals and translate them into actionable media plans.
• Conduct in-depth 

  competitor analysis

   and market research to define positioning and opportunities.
• Develop campaign KPIs in alignment with client expectations and business objectives.

• Campaign Strategy & Execution:

• Build comprehensive digital strategies across 

  Google Ads, Meta, LinkedIn, TikTok

  , and more.
• Implement, manage, and continuously optimize campaigns to meet performance goals (ROAS, CPL, CAC, etc.).
• Lead strategies for 

  Shopping Ads

  , 

  PMax

  , and 

  lead-gen funnels

   for both D2C and B2B verticals.

• Automation & Tools:

• Leverage marketing automation tools like 

  Pabbly, Zapier

  , and CRM integrations to improve workflow efficiency and lead management.
• Create automation sequences for lead routing, notifications, and data syncing across platforms.

• Reporting & Analysis:

• Create detailed campaign performance reports, insights, and recommendations for future actions.
• Use data to identify trends, troubleshoot issues, and highlight wins or optimization opportunities.

• Collaboration & Communication:

• Work cross-functionally with design, content, sales, and tech teams to ensure cohesive campaign execution.
• Maintain strong client communication loops with regular updates, reviews, and strategic guidance.

• Continuous Learning & Innovation:

• Stay up to date with platform updates, ad policies, and industry shifts.
• Experiment with new ad formats, audience strategies, and testing methodologies to stay ahead of the curve.

Requirements:

• 3+ years of hands-on experience managing paid media campaigns across 

  Google, Meta, LinkedIn, and TikTok

  .
• Strong understanding of 

  Shopping Ads, PMax campaigns

  , and eCommerce performance marketing.
• Experience working with 

  both D2C and B2B

   brands at scale.
• Proficiency with marketing automation tools like 

  Pabbly, Zapier

  , and basic knowledge of CRMs.
• Deep analytical skills with the ability to translate data into clear insights and actions.
• Excellent communication, presentation, and project management skills.
• Proven ability to manage multiple campaigns, priorities, and stakeholders simultaneously.

Preferred Qualifications:

• Google Ads and Meta Blueprint certifications. (Preferred, but not mandatory)
• Experience with funnel building and conversion rate optimization (CRO).
• Familiarity with tools like Google Tag Manager, Looker Studio, or GA4.

Job Types: Full-time, Permanent

Benefits:

• Provident Fund
• Work from home

Experience:

• Google AdWords: 3 years (Required)

Work Location: Remote