Job
Description
About the Role As Senior Campaign Manager, your mission is to drive the commercial success of the Nothing product line in India by leading fully integrated, insight-driven marketing campaigns - from pre-launch through to lifecycle. You ll ensure relevance to local audiences, generate demand, and bring best-in-class execution across channels. This is a high-impact, cross-functional role ideal for someone who thrives in fast-paced environments, operates with precision and creativity, and is eager to build a disruptive technology brand. Key Responsibilities Lead Integrated Marketing Campaigns (IMC) Own campaigns end-to-end: pre-launch, launch, and lifecycle. Ensure all touchpoints (paid, owned, earned) feel connected and consistent. Drive alignment across functions - PR, Social, Paid Media, Retail, and others - to keep workstreams coordinated and timelines on track. Continuously improve workflows and handovers across teams to maximize efficiency. Define Local Product & Launch Strategy Adapt global product positioning and messaging for the Indian market. Define the India GTM plan: timing, messaging, channel strategy, and execution roadmap in close collaboration with cross-functional teams. Oversee Creative Briefing & Asset Delivery Write and manage creative briefs for all phases - from hero films to PDPs, channel banners, and social content. Work with in-house creatives and agencies to deliver on time, within budget, and to the highest quality standards. Ensure assets are optimized for each platform and align with campaign messaging. Campaign Budget & Performance Management Own the full campaign budget, tracking spend and ROI. Use data and insights to shape plans and make informed optimizations throughout the campaign cycle. Report performance regularly, with a strong focus on learnings and continuous improvement. Channel Marketing Act as the primary marketing lead for channel partners. Align on campaign timelines, promotional windows, co-branded assets, and content rollout. Ensure our products are well-represented and maximized across all key partner platforms at critical moments. What Were Looking For Proven experience in integrated marketing campaign management, ideally within tech, consumer electronics, or high-growth consumer brands. Strong grasp of the full marketing mix and how to orchestrate it effectively across campaign phases. Demonstrated ownership mindset - able to drive business performance and work independently. Exceptional attention to detail, with a high bar for creative execution. Strong cross-functional leadership skills and the ability to bring clarity and direction to teams. Experience working with limited budgets and maximizing impact through efficiency and creativity. A passion for building brand experiences that are bold, cohesive, and memorable.
