Senior Campaign Manager

Department :

Location:

Responsibilities

• Create marketing strategies that focus on driving revenue, profitable campaigns and customer acquisition in a manner that supports business growth, enhances brand equity, drives awareness
• Manage new leads and new customers acquisition campaigns, customer retention and traffic-driving campaigns, content marketing, display advertising, search marketing, affiliate marketing, retargeting & social media marketing.
• Understanding of various online marketing channels (Like - Adwords, Facebook Ads, LinkedIn ads, Twitter ads, email, SEM, contextual, affiliate, etc.)
• Analyze campaign performance data and optimize the campaign
  

Certification

Experience :

Technical Competencies

• Product understanding
• Product Roadmap
• Marketing Strategy
• Inbound marketing understanding
• Performance Benchmarking
• Competitor research Analysis
• Understanding the Buyer
• Basic SEO skills
• Adwords, Google tag manager, PPC, Google Analytics, Facebook ads
• Analytics And Data Analysis for stastical content preperation
• Excellent communication skill
  

Behavioural Competency

• Multi-tasking
• Project Management
• Ability to Prioritize
• Stakeholder Management
• Ability to Prioritize
• Accepts responsibility and is accountable for the outcomes of work
• Stands by decisions and principles even in the face of strong opposition or threats
• Pursues a course of action tenaciously to achieve goals and objectives
• Identifies linkages, relationships and power structures and plays to decision makers
• Maintains consistently high standards of work, loyalty, honesty and commitment
  

Leadership Competency

• Team Management
• Mentorship
• Builds behind the scenes support for ideas
• Uses knowledge and experience to influence others
• Is approachable and open with information
• Generates practical and commercially/financially viable ideas for improvement that align with business objectives and strategy
• Encourages others to seek opportunities for improvement and adopts others ideas
• Builds shared understanding of a business across different teams and encourages contributions from others
  

Key Performance Indicators (KPI)

• No/. of Quality Leads Generated
• CPL Optimization
• Market Research, Competitive Research & Pricing Strategy of current product lines.