Senior Business Development Executive

We are a growing AI-focused IT services company expanding into structured B2B outbound sales. To accelerate this growth, we’re hiring a Sales Development Representative (SDR) with hands-on GoHighLevel (GHL) expertise to set up and run our outbound engine.

Key Responsibilities

• Build and maintain targeted prospect lists using Apollo, Cognism, LinkedIn Sales Navigator, etc.
• Identify and qualify leads matching our ICP (Ideal Customer Profile).
• Set up and manage outreach workflows inside GHL (email, SMS, WhatsApp, voicemail drops, LinkedIn tasks).
• Personalize and send outbound email/SMS campaigns with high deliverability standards.
• Monitor and optimize sequences for higher response and booking rates.
• Drive qualified prospects to book meetings through our GHL calendar system.
• Ensure reminders and follow-ups are in place to reduce no-shows.
• Track outreach KPIs: emails sent, response rates, meetings booked.
• Suggest improvements in ICP targeting, copywriting, and automation flows.
• Maintain pipeline hygiene inside GHL CRM.

Skills and Qualifications

• 1–3 years experience in B2B sales, lead generation, or appointment setting.
• Hands-on experience with GoHighLevel (GHL) is a must.
• Familiarity with Apollo, Cognism, ZoomInfo, Lusha, or LinkedIn Sales Navigator.
• Strong understanding of cold email best practices, deliverability, and personalization.
• Good written English communication for outbound copywriting.
• Self-driven, detail-oriented, and metrics-focused.

If you’re passionate about outbound sales and know how to get the most out of GHL and data tools, we’d love to hear from you.