Senior Brand Manager

Key Responsibilities

• Develop and execute brand strategies to build awareness, affinity, and growth.
• Lead integrated campaigns across digital, ATL, BTL, and offline formats.
• Define and refine brand positioning and messaging.
• Collaborate with creative, media, and performance teams to deliver impactful campaigns.
• Partner with product, retail, and operations teams to ensure brand consistency across touchpoints.
• Track consumer insights, market trends, and competitor activity to inform strategy.
• Manage budgets for brand initiatives and activations.
• Measure campaign effectiveness and optimize future initiatives.
• Mentor junior marketers and foster a brand-first culture.
  

Qualifications & Skills

• MBA from a Tier-1 B-school (IIM ABCKLI, FMS, SP Jain, ISB, MICA MDI, XLRI, JBIMS,SIBM)
• 4 7 years of brand management experience in B2C/omnichannel brands.
• Proven success in launching and scaling campaigns across digital and offline channels.
• Strong mix of storytelling, strategy, and analytical rigor.
• Comfortable operating in fast-paced, growth-driven environments.
  

Preferred Traits

• Experience in consumer tech, healthcare, beauty, wellness, or lifestyle.
• Exposure to influencer and experiential marketing.
• Balance of creative vision with data-driven decision making.
• Strong communication and stakeholder management skills.
  

What You ll Get

• Ownership of a fast-scaling national brand.
• A collaborative, ambitious team culture.
• Opportunity to work on innovative campaigns across formats
• Competitive compensation with performance-linked incentives.