Senior Brand Manager (Social Media)

4 years

0 Lacs

Posted:1 week ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

We are a team of marketers who want to revolutionize the world of marketing and branding through meticulous research, strategic thinking, and intelligent communication. We aspire to elevate brands by seamlessly integrating creativity and data-driven insights, empowering them to make a meaningful impact and inspire positive change on a global scale. Brand Catapult is a digital marketing agency with a strong portfolio of brands in the Food & Beverage, Hospitality, Luxury Lifestyle, and Nightlife sectors. We specialize in high-impact, trend-driven social media marketing and storytelling for brands across platforms like Instagram, Facebook, LinkedIn, and more.


We are looking for a Senior Brand Manager / Senior Social Media Manager who brings deep industry understanding, strong team leadership, and digital-first thinking to the table.


Job Overview

As a Senior Brand Manager / Senior Social Media Manager, you will be responsible for leading a team of brand managers while also managing your own portfolio of clients. This role requires a sharp eye for content quality, a finger on the pulse of social media trends, and a strong foundation in Luxury and lifestyle marketing. You will act as a bridge between clients, internal teams, and creative output to ensure smooth execution and exceptional delivery across all brand touch points.


Key Responsibilities


Team & Client Leadership:

  • Lead and mentor a team of 3–4 Brand Managers, ensuring high-quality output and professional growth.
  • Manage your own set of 2–3 key clients independently—developing calendars, creating day-to-day stories, and handling BAU posting across platforms.
  • Ensure timely and quality execution of all brand deliverables and social media campaigns.
  • Take full ownership of client brands under your and your team’s responsibility.
  • Ensure timely and quality execution of all brand deliverables and social media campaigns.


Creative & Content Oversight:

  • Review and approve all posts, stories, and campaign content created by your team to maintain creative and brand excellence.
  • Create mood boards for client shoots and review/approve mood boards made by your team.
  • Coordinate closely with the shoot team and clients for smooth execution of content shoots.
  • Be flexible with work hours, especially during shoot days or urgent deliveries where extended or late working hours may be required.
  • Ensure content is aligned with current trends, client expectations, and industry relevance—especially for F&B, cafes, nightclubs, restaurants, and luxury brands.
  • Oversee content calendars, story banks, campaign timelines, and topical posts.


Client Relationship & Escalation Management:

  • Act as a senior point of contact for client discussions and escalations.
  • Provide strategic direction, feedback, and solutions to clients when required.
  • Ensure that internal and external timelines are strictly followed by your team.


Performance & Reporting:

  • Guide your team to track the performance of paid ads (no campaign execution, just performance note-taking and reporting).
  • Conduct quarterly reviews for brand managers reporting to you, setting clear KPIs and feedback loops.
  • Lead the performance review process and mentor team members toward continuous improvement.


Required Skills & Experience

  • 4+ years of experience in social media and digital brand management, preferably in an agency setting.
  • Must have hands-on experience working with Food & Beverage / Hospitality / Luxury Lifestyle/ Fashion brands.
  • Proven team handling experience with the ability to lead, mentor, and inspire.
  • Strong understanding of Instagram and Facebook marketing (LinkedIn, Twitter, and YouTube are a plus).
  • Experience with tools like Canva, Meta Business Suite, and Google Sheets/Docs.
  • Up-to-date with social media trends, especially in F&B and lifestyle.
  • Excellent client communication, presentation, and problem-solving skills.
  • Knowledge of performance marketing metrics.


Why Join Brand Catapult?

  • Work with top-tier F&B and Hospitality brands across India and Internationally.
  • Be part of a fast-paced, creative, and collaborative environment.
  • Take ownership of your brands and drive impactful campaigns.
  • Opportunity to grow into strategic roles and client leadership.
  • Building the overall social media strategy of the client
  • Brief the copy team in line with the brand strategy & expectations
  • Brief the design team to ensure the visual is in sync with the copy and the concept
  • Come up with innovative ideas that can be adopted to give the brand an edge
  • Playing a key role in paid campaigns for the brands handled
  • Opportunity to handle leading international luxury & Hospitality brands


Other Requirements

  • Minimum 4-5 years of Agency Experience in the same profile
  • Experience working with luxury & lifestyle/ hospitality brands
  • Strong command of English
  • Creative ideator with a flair for marketing
  • Brief Experience in overseeing/ managing paid ad campaigns on Facebook
  • Experience in handling multiple Social Media pages


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