Senior Brand Manager (Influencer Marketing)

About the Role

Senior Brand Manager – Influencer Marketing

Key Responsibilities

Account Management

• Act as the primary point of contact for brand clients, building strong and lasting relationships.
• Understand client objectives, marketing strategies, and business challenges to design tailored influencer marketing solutions.
• Lead client presentations, strategy discussions, and performance reviews.
• Ensure high levels of client satisfaction, retention, and account growth.

Campaign Strategy & Execution

• Work with Planning and Strategy teams to design impactful influencer marketing strategies aligned with brand goals.
• Oversee end-to-end campaign execution: influencer selection, briefing, content approvals, campaign monitoring, and post-campaign reporting.
• Ensure campaigns are delivered on time, within budget, and with measurable results.
• Continuously evaluate campaign effectiveness and optimize for better ROI.

Leadership & Team Collaboration

• Mentor and guide a team of Brand Managers/Associates, providing direction, feedback, and training.
• Collaborate with internal stakeholders (Planning, Pricing, Procurement, and Campaign Management) to ensure seamless delivery.
• Encourage a high-performance, client-first culture within the team.

Revenue & Growth

• Drive account expansion by identifying upsell and cross-sell opportunities.
• Monitor account performance and proactively address risks to client satisfaction and revenue.
• Support senior leadership in driving business growth through strong client partnerships.

Market Insights & Innovation

• Stay updated on influencer marketing trends, social media platforms, and content innovations.
• Share insights with clients and teams to keep campaigns fresh, relevant, and competitive.
• Proactively recommend new approaches to strengthen brand presence and campaign impact.