Senior Brand Manager (Influencer Marketing)

About the Role

Senior Brand Manager Influencer Marketing

Key Responsibilities

1. End-to-End Account Ownership

• Serve as the primary point of contact for assigned brand accounts.
• Build deep, trusted relationships with brand managers and decision-makers.
• Understand brand objectives, tone, audience, and marketing KPIs thoroughly.
• Ensure seamless communication between the client and internal teams.

2. Client Retention & Growth

• Ensure high client satisfaction by consistently delivering strong results and value-added insights.
• Identify opportunities to scale accounts through additional campaigns, platform expansions, or multi-month retainers.
• Present quarterly/bi-monthly business reviews (QBRs) highlighting performance, insights, and recommendations.
• Drive revenue growth from existing accounts through consultative selling.

3. Strategic Planning & Consultation

• Work with the strategy/planning team to develop insight-led influencer marketing strategies for ongoing clients.
• Provide clients with data-driven recommendations for influencer mixes, content formats, campaign structures, and platform choices.
• Maintain a strong understanding of category trends, competitor activity, and platform updates to guide brand strategy.

4. Campaign Coordination & Execution Oversight

• Collaborate with the Campaign Management and Creator Management teams to ensure campaigns are delivered exactly as pitched.
• Review influencer shortlists, content plans, scripts, and creatives before sharing with clients.
• Ensure timelines, deliverables, brand guidelines, and campaign KPIs are met.
• Troubleshoot issues during execution and provide proactive solutions.

5. Reporting & Analytics

• Oversee campaign reports, performance insights, and analytics before presenting them to clients.
• Convert performance data into strategic insights for future campaigns.
• Maintain detailed documentation of client conversations, feedback, and account status.

6. Cross-Functional Collaboration

• Work closely with Planning, Pricing, Operations, and Influencer teams to deliver a cohesive client experience.
• Ensure the internal teams fully understand brand expectations and KPIs for every campaign.
• Conduct internal review meetings to make sure accounts are on track.

Required Skills & Qualifications

• 2-6 years of experience in influencer marketing account management or strategy.
• Strong understanding of Instagram, YouTube, creators, and content trends.
• Excellent communication, presentation, and relationship management skills.
• Ability to manage multiple large accounts simultaneously.
• Strong analytical skills and the ability to convert data into actionable insights.
• High ownership, problem-solving mindset, and ability to work in a fast-paced environment.