Senior Brand Manager

Senior Brand Manager

You will be responsible for everything from brand strategy to go-to-market execution, community building to celebrity collaborations. If you're someone who can think big, move fast, and lead with both insight and instinct — we’d love to meet you.

Responsibilities

·      Lead the development of long-term brand strategy, including vision, positioning, value proposition, and guidelines.

·      Own and manage the full brand P&L, driving revenue growth and ensuring cost-effectiveness.

·      Analyse market trends, consumer insights, and competitive landscape to identify growth opportunities.

·      Develop and execute marketing strategies across digital, offline, and retail channels.

·      Shape and communicate the brand’s mission and story across all touchpoints, internally and externally.

·      Plan and lead PR efforts and brand-led events to enhance brand visibility and consumer engagement.

·      Build and manage influencer marketing programs, including celebrity partnerships and brand collaborations.

·      Develop and nurture a loyal brand community through authentic engagement and experiences.

·      Lead go-to-market strategies for new product launches, from positioning to rollout.

·      Collaborate with creative, performance, product, and sales teams to ensure brand consistency and excellence.

·      Monitor and measure campaign performance, ensuring high ROI and continuous optimization.

·      Stay on top of emerging trends, platforms, and consumer behaviors to keep the brand culturally relevant.

·      Make real-time adjustments to marketing and distribution strategies based on performance and         feedback.

Qualifications

·      Bachelor’s or Master’s degree in Marketing, Business, Communications, or a related field.

·      4–9 years of experience in brand management, ideally within consumer-facing or lifestyle brands.

·      Demonstrated success in owning brand P&L and delivering strong commercial results.

·      Deep understanding of consumer psychology, brand storytelling, and multi-channel marketing.

·      Experience with PR, events, and influencer/celebrity collaborations.

·      Proven ability to build and scale community engagement programs.

·      Strong leadership, communication, and cross-functional collaboration skills.

·      Both data-driven and creatively instinctive — able to balance performance with emotion.

·      Passionate about culture, creativity, and building brands people