Associate Manager - Brand Marketing

About Us:

https://www.indewild.com/

Job Summary:

Key Responsibilities:

PR & Influencer Management

• Manage US-based PR agency partners, ensuring timely execution and reporting, and proactively keep them informed of key brand priorities, launches, and ongoing activities
• Create and own the annual influencer strategy, aligned with brand priorities, Sephora calendars, and retail goals
• Lead focused influencer marketing efforts, including briefing, contracting, and content approvals
• Leverage influencer partnerships to amplify big campaigns, new launches, and key shopping moments across channels
• Collaborate with the Sephora Squad and Sephora’s influencer team to drive awareness and reach during key activations
• Source and repurpose creator content for D2C & Sephora PDPs and paid campaigns
• Track and report creator campaign metrics and ROI monthly

TikTok & TikTok Shop

• Own US TikTok and TikTok Shop content strategy, working with creators to drive visibility and engagement
• Source UGC and creator clips for repurposing across D2C, sephora.com, PDPs, and other indē wild channels
• Monitor TikTok and Reels trends in real-time and build brand participation strategies
• Work cross-functionally to ensure TikTok is part of the overall retail marketing mix

Community Engagement & Events

• Own the community strategy end-to-end - from building the plan to managing day-to-day execution and communications
• Lead planning and execution of US/Sephora brand events: launch moments, creator brunches, retail animations, etc.
• Manage all aspects of event planning — from venue scouting and vendor coordination to collaterals, catering, gifting, and logistics
• Build grassroots brand presence by identifying relevant partnerships, pop-ups, and co-branded moments with like-minded brands
• Support in-store activations and customer-facing experiences in key markets in partnership with Sephora field teams
• Partner with the India-based design and content team for event asset creation and approvals
• Ensure every event& community-facing execution ladders back to sell-through goals and strategic KPIs

Retail Collaboration

• Collaborate closely with the Lead for Sephora USA and indē wild’s D2C retail team to support marketing goals tied to launches, exclusives, and retail promotions
• Assist in creating and executing the Sephora marketing plan, ensuring alignment with key brand and retail objectives
• Support all aspects of marketing execution - from asset delivery and sampling coordination to offer set-up, approvals, and post-campaign tracking
• Ensure retail campaigns have a strong brand marketing layer that drives conversion, virality, and social chatter
• Support the D2C & Sephora marketing calendar with influencer and social extensions of co-op campaigns

Performance, Tracking & Process

• Maintain a tracker of all US-based influencer and event activity and report on reach, engagement, and ROI
• Manage budgets for influencer, gifting, TikTok Shop, and community activations and events
• Provide monthly updates to leadership on brand awareness, creator metrics, and campaign success

What You’ll Bring

• 3–5 years in brand marketing, influencer relations, PR, digital content in the beauty space
• Proven experience working with brands at Sephora
• Strong understanding of the US beauty creator landscape and TikTok fluency
• Experience managing agencies, events, and retail-adjacent brand campaigns
• Highly organized with strong communication and cross-functional collaboration skills
• Passionate about building community and storytelling with authenticity
• Comfort working in a high-growth start-up, balancing strategy with hands-on execution

Other details:

• Office location: Remote
• Travel within the U.S. may be required for events and in-store activations as needed
• Share your updated resume on milap@indewild.com