Senior Associate

The communications senior associate will be responsible for working with the corporate communications team and the CMG director in India to support internal communications and strengthen RSM’s employer brand in India by executing the integrated and compelling communication strategy, tactics, and deliverables to inform, engage and inspire internal stakeholders to embrace and advocate for the RSM brand, strategy and culture and external stakeholders to view RSM as an employer of choice in India. The position is responsible for executing the communication plan, working closely with the India leadership team and the U.S. corporate communications team in alignment with the firm’s strategy to effectively build the RSM brand and strengthen its positioning in the Indian market.

Essential Duties (Required duties employees must accomplish, and performance is measured)

Global Communication

• Actively collaborate with the communication center for excellence to support enterprise-wide communication strategy for the India business across locations.

Internal communication

• Develop and execute a comprehensive communication plan ensuring

  brand consistency

  for RSM US-India built from a thorough understanding of the firm’s priorities and audiences.
• Strengthen the local site and LOB

  leadership’s positioning

  , support them in reinforcing our firm vision and strategy and help them deliver engaging, and impactful communication.
• Effectively collaborate with the

  communication liaisons and cross-functional teams

  to drive the firm’s priorities through

  campaigns, initiatives, and events.

• Engage with

  vendors and lead

  the events and initiatives to build the talent experience in India.

External communication

• Build RSM’s employer brand in India
  to attract and retain talent by boosting employee engagement and building advocacy.
• Drive consistent messaging of our growth, talent experience, and opportunities through social media channels.
• Explore and evaluate opportunities to extend the reach of our brand in India and strengthen our equity.

Content creation

• Orchestrate the overall content strategy, ideation, and editorial calendar in line with the communication strategy.
• Create a key messaging framework and work with the leadership and cross-functional teams to build relevant, dynamic, and visually captivating content.
• Play a key role in developing and implementing marketing campaigns/events to build and update various components while maintaining compliance with firm governance and branding.

Analytics and reporting

• Track the content performance and continually identify improvement areas to improve communication processes, tools, and results.

Optimization

• Actively explore opportunities and share ideas to continually improve communication processes, tools, and results by leveraging technology.

Stakeholder management

• Actively build relationships with team members and key stakeholders in India and the U.S..

EDUCATION/CERTIFICATIONS

• Bachelor's degree in communications, marketing, or related field (

  required/preferred

  )

TECHNICAL/SOFT SKILLS

• Strong understanding of integrated marketing and communications principles and best practices
• Excellent written and verbal communication skills, with the ability to adapt messaging for different audiences
• Strong analytical and problem-solving skills with the ability to leverage data to inform decisions
• Ability to manage multiple projects simultaneously in a fast-paced environment with strong attention to detail

EXPERIENCE

• 7+ years of hands-on experience in communications and marketing roles (

  required/preferred

  )
• Proven track record of developing and implementing successful communication strategies that drive engagement

LEADERSHIP SKILLS

• Ability to work autonomously as well as collaboratively within a team environment
• Experience managing priorities from different stakeholders