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Baazi Games
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Senior Associate Product Marketing

Senior Associate Product Marketing

Baazi Games

2 years

0 Lacs

Delhi India

Posted:2 weeks ago| Platform:

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Skills Required

marketing crm retention data engagement strategies metrics strategy salesforce notifications testing analyze compliance messaging gaming mobile analysis segmentation personalization management communication

Work Mode

On-site

Job Type

Full Time

Job Description

Senior Associate – Product Marketing (CRM & Retention Focus)

Location

Experience

About the Role

Campaign Specialist

Key Responsibilities

Develop and implement the overall lifecycle marketing strategy aligned with business KPIs (retention, ARPU, LTV, etc.).
Create and manage automated journeys using platforms such as Braze, Optimove, Salesforce, or similar tools.
Segment audiences based on behavior, value, product interaction, and predictive data.
Launch personalized campaigns across email, push notifications, SMS, and in-app messaging.
Coordinate with data, product, and creative teams to ensure timely and targeted messaging.
Define A/B and multivariate testing plans across lifecycle stages.
Analyze performance and optimize based on metrics such as churn rate, CTR, open rate, and campaign ROI.
Work closely with Compliance to ensure messaging follows responsible gaming guidelines and regional regulations.

Requirements

Minimum 2 years of experience in CRM, retention marketing, or lifecycle marketing—preferably in real-money gaming, e-commerce, or mobile apps.
Experience managing customer journeys in CRM tools
Strong analytical skills; comfortable with dashboards, cohort analysis, and performance reporting.
Understanding of segmentation, personalization, and predictive targeting.
Excellent project management and communication skills, with an ability to work in fast-paced environments.

Success Metrics

Increase in Day 7/Day 30 retention
Higher open/click rates and engagement across lifecycle journeys
Reduction in inactive and churned users

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