Senior Associate - Performance Marketing

Company Description In 2013, The Souled Store was founded as a brand focused on self-expression, individuality, and love for pop culture. Today, it is one of India's prominent homegrown brands, offering licensed pop culture merchandise and high-quality fashion. The team at The Souled Store values creativity, innovation, and a deep passion for building a brand that resonates with India's youth. Role Description This is a full-time on-site role located in Mumbai at The Souled Store. As a Senior Associate – Performance Marketing , you’ll play a pivotal role in executing and optimizing paid campaigns across Meta and Google platforms . You’ll work closely with the creative, product, and analytics teams to drive high-quality traffic, conversions, and ROI. Key Responsibilities Plan, launch, and optimize performance marketing campaigns across Meta (ASC, DPA, Sales, Awareness, App Install) and Google Ads (Search, Shopping, YouTube, Display, PMax, UAC) . Own key growth metrics – CAC, ROAS, CTR, etc. Manage a team of performance marketing associates – overseeing day-to-day execution, campaign uploads, and quality control. Continuously test ad creatives, audiences, bidding strategies, and landing pages to maximize performance. Work alongside creative functions to create high-performing ads. Analyze data to uncover insights, trends, and actionable recommendations. Manage budgets, monitor spends, and ensure efficient allocation across platforms. Collaborate with internal and external teams for UTM tagging, attribution tracking, and campaign reporting. Stay on top of platform updates, new features, and industry trends What We're Looking For 1–3 years of hands-on experience in managing Meta and Google Ads. Prior experience at Agencies or D2C brands is highly preferred. Solid understanding of performance marketing funnels and customer journey. Strong analytical mindset with a knack for numbers and data. Familiarity with tools like Google Analytics, Excel/Sheets, and attribution tools (e.g., AppsFlyer, GA4). Self-starter, hustler mentality, and a bias for action. Highly organized individual, with strong attention to detail and the ability to oversee campaign execution end-to-end. Qualifications Strong Communication skills Proficiency in Performance Marketing and Project Management Analytical mindset and problem-solving abilities Ability to work collaboratively and independently Bachelor's degree in Marketing, Business, Engineering or related field Show more Show less