Senior Associate - Performance Marketing

Company Overview

Prohed is a dynamic marketing services company headquartered in Gurugram, specializing in digital media and market intelligence. Known for its young, expert team, Prohed excels in delivering innovative marketing solutions focused on growth and client satisfaction. Our offerings include enhanced visibility, reputation management, lead generation, and market intelligence. Prohed provides tools and strategies to empower businesses with a strong digital presence and data-driven decision-making.

Job Overview

We are seeking a Senior Associate in Performance Marketing to join our team in Gurgaon. This is a full-time, mid-level position with up to 6 years of required experience. The successful candidate will be responsible for executing and optimizing performance marketing campaigns across various digital platforms.

Qualifications and Skills

• Proven experience in managing Google Ads, a mandatory skill for executing and optimizing online advertising campaigns.
• Expertise in Meta Ads is mandatory for designing effective ad strategies and reaching target audiences.
• Media Planning (Mandatory skill) for devising strategies that maximize the reach and effectiveness of marketing campaigns.
• Proficient in campaign management to lead and execute marketing campaigns across multiple digital channels efficiently.
• Strong skills in conversion optimization to enhance user engagement and increase conversion rates effectively.
• Solid understanding of performance marketing and the ability to strategize for optimizing marketing performance.
• Analytical mind with the ability to interpret data and provide actionable insights, crucial for performance measurement.
• Strong communication skills to collaborate with cross-functional teams and articulate campaign strategies and outcomes.

Roles and Responsibilities

• Manage and optimize media buying and planning for various digital platforms to achieve maximum ROI.
• Develop and execute performance marketing strategies in alignment with business goals and objectives.
• Conduct analysis and performance reviews of ongoing campaigns, making recommendations for optimization.
• Collaborate with creative teams to ensure ad content is aligned with campaign goals and target audiences.
• Monitor and report on campaign performance, utilizing data to drive decision making and improve outcomes.
• Enhance visibility across multiple marketing channels through effective campaign management and execution.
• Stay updated with digital marketing trends and innovations to ensure the application of best practices across campaigns.
• Provide market intelligence insights to inform strategy development and campaign optimization efforts.