Senior Associate - Performance Marketing

Job Overview

We are seeking a Senior Associate in Performance Marketing to join our team in Gurgaon. This is a full-time, mid-level position with up to 6 years of required experience. The successful candidate will be responsible for executing and optimizing performance marketing campaigns across various digital platforms.

Qualifications and Skills

• Proven experience in managing Google Ads, a mandatory skill for executing and optimizing online advertising campaigns.
• Expertise in Meta Ads is mandatory for designing effective ad strategies and reaching target audiences.
• Media Planning (Mandatory skill) for devising strategies that maximize the reach and effectiveness of marketing campaigns.
• Proficient in campaign management to lead and execute marketing campaigns across multiple digital channels efficiently.
• Strong skills in conversion optimization to enhance user engagement and increase conversion rates effectively.
• Solid understanding of performance marketing and the ability to strategize for optimizing marketing performance.
• Analytical mind with the ability to interpret data and provide actionable insights, crucial for performance measurement.
• Strong communication skills to collaborate with cross-functional teams and articulate campaign strategies and outcomes.

Roles and Responsibilities

• Manage and optimize media buying and planning for various digital platforms to achieve maximum ROI.
• Develop and execute performance marketing strategies in alignment with business goals and objectives.
• Conduct analysis and performance reviews of ongoing campaigns, making recommendations for optimization.
• Collaborate with creative teams to ensure ad content is aligned with campaign goals and target audiences.
• Monitor and report on campaign performance, utilizing data to drive decision making and improve outcomes.
• Enhance visibility across multiple marketing channels through effective campaign management and execution.
• Stay updated with digital marketing trends and innovations to ensure the application of best practices across campaigns.
• Provide market intelligence insights to inform strategy development and campaign optimization efforts.