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Principal Global Services
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Senior Analyst - Marketing Operations (SFMC)

Senior Analyst - Marketing Operations (SFMC)

Principal Global Services

6 - 7 years

0 Lacs

pune maharashtra india

Posted:2 days ago| Platform:

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Skills Required

marketing segmentation strategies data sql automation salesforce cdp support personalization notifications checks resolve deployment governance analytics engineering architecture management relational json api logic measurement communication certification html css regulations compliance analyze

Work Mode

On-site

Job Type

Full Time

Job Description

Responsibilities

What Makes This Opportunity UniqueAt Principal Financial Group, we are motivated by dedication to outstanding quality and executional excellence. As a Senior Analyst in Marketing Operations, you will play a crucial part in building our marketing campaigns and ensuring their flawless execution. This role presents an outstanding opportunity to work with pioneering technologies and collaborate with top-tier professionals to develop impactful marketing campaigns!Key Responsibilities

Develop and implement sophisticated audience segmentation strategies with Data Extensions, Filters, and advanced SQL queries.
Build and optimize multi-step Customer Journeys using Journey Builder, Automation Studio in Salesforce Marketing Cloud and.
Lead CDP integrations to enable unified customer profiles and support real-time personalization across channels.
Manage and monitor multi-channel campaign deployments, including email, push notifications, and SMS.
Conduct rigorous data quality checks, resolve deployment issues, and ensure alignment with data governance and privacy standards.
Partner with cross-functional teams (marketing, analytics, engineering, and composing) to build scalable, data-driven solutions.
Document campaign architecture, keep deployment records updated, and contribute to automation and data management guidelines.

Qualifications

Required Qualifications (Must have)

6-7 years of Marketing Operations experience, with extensive knowledge of Salesforce Marketing Cloud.
Proven experience with CDPs, ideally Salesforce Data Cloud, but also open to Snowflake, Adobe Experience Platform, or similar.
Advanced proficiency in SQL and strong understanding of relational data models.
Experience working with JSON for data handling, personalization payloads, and API integrations.
Demonstrated ability to troubleshoot and QA complex segmentation logic, data extensions, and campaign workflows.
Strong grasp of the digital marketing ecosystem, including tools, channels, and measurement strategies.
Excellent analytical skills, attention to detail, and ability to thrive in a fast-paced, dynamic environment.
Effective written and verbal communication skills, with the ability to translate technical concepts for non-technical collaborators.

Preferred Qualifications (Good To Have)

Certification in Salesforce Marketing Cloud Email Specialist or its equivalent.
Working knowledge of HTML/CSS for email and landing page customization.
Experience with multiple CDPs and data automation platforms.
Understanding of data privacy regulations (e.g., GDPR, CCPA) and compliance guidelines.
Ability to analyze campaign performance data to inform strategic decisions.
Experience activating push notifications and Marketing Cloud Personalization (MCP).

Additional Information

Working hours - 1.30pm-10.30pm IST

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Principal Global Services

Financial Services

Des Moines

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Senior Analyst - Marketing Operations (SFMC)