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Search Engine Optimization Specialist

4 years

0 Lacs

Posted:1 day ago| Platform: Linkedin logo

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Work Mode

Remote

Job Type

Full Time

Job Description

Position:

SEO Specialist



Location: Remote/Hybrid (Delhi NCR)

Experience: 3–4 years





About the Role:



We are seeking a talented and experienced SEO Specialist/Manager to spearhead our organic growth strategy. You will be responsible for developing and implementing effective SEO initiatives to drive high-quality organic traffic to our website and app—ultimately increasing brand awareness, customer acquisition, and revenue.





Key Responsibilities:



  • Lead keyword research and competitor analysis to identify search opportunity trends.
  • Oversee content creation that is informative, engaging, and SEO-optimized.
  • Optimize website content (product pages, categories, blogs) for targeted keywords and enhanced user experience.
  • Develop and implement a data-driven strategy to acquire high-quality backlinks from relevant websites and blog publications.
  • Conduct technical audits using tools like Google Search Console and Screaming Frog to identify and fix crawl errors, indexation issues, and mobile-friendliness problems.
  • Monitor website traffic and analyze key SEO metrics (organic traffic, conversions, rankings) using tools like Google Analytics, Google Search Console, and Semrush.
  • Collaborate with the business and product teams to prioritize business requirements and implement SEO-focused platform features.
  • Work on strategic link-building initiatives.






Qualifications:



  • Minimum 3–4 years of experience in SEO and digital marketing, preferably within the healthcare industry.
  • Proven track record of successfully implementing SEO strategies and driving organic traffic growth.
  • Strong understanding of SEO and ASO best practices, including keyword research, on-page optimization, link building, and technical SEO.
  • Excellent analytical skills with the ability to interpret and present SEO data using Microsoft Excel or Google Sheets.
  • Experience working with SEO/ASO tools such as Google Search Console, Semrush, Ahrefs, etc.
  • Familiarity with Google algorithms and updates.
  • Excellent written and verbal communication skills.

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