Search Engine Optimization Specialist

Company Description

Techosoft Consulting is a Sydney-based web development and digital marketing company. We specialize in building beautiful, fast, responsive, and secure websites. Our team promotes the products and services of our customers to targeted audiences utilizing both organic and paid marketing strategies. Techosoft Solutions is dedicated to helping businesses grow their online presence effectively and efficiently.

Role Description

This is a full-time on-site role for a Search Engine Optimization Specialist located in Ahmedabad. The Search Engine Optimization Specialist will be responsible for performing keyword research, conducting SEO audits, managing link-building strategies, analyzing web analytics, and optimizing on-page SEO elements. The specialist will collaborate with the digital marketing team to enhance website visibility and search engine rankings, ensuring that the company's objectives and goals are met.

Key Responsibility

• Conduct keyword research and identify content opportunities
• Optimize website content, meta tags, and on-page elements
• Perform technical SEO audits and implement fixes
• Develop and execute link-building strategies
• Monitor and analyze SEO performance using tools like Google Analytics and Search Console
• Collaborate with content creators to ensure SEO best practices
• Stay updated with search engine algorithm changes and industry trends
• Recommend changes to website architecture and UX for better SEO
• Proficiency in SEO tools (e.g., SEMrush, Ahrefs, Screaming Frog)
• Strong understanding of HTML, CSS, and JavaScript basics
• Experience with CMS platforms like WordPress
• Analytical mindset with data interpretation skills
• Excellent written and verbal communication
• Ability to manage multiple projects and meet deadlines

Requirements & Qualifications

• Proficiency in Keyword Research and SEO Audits
• 4+ years of experience in SEO & +2 Years of experience in digital marketing
• Experience with Link Building and Web Analytics
• Strong skills in On-Page SEO
• E-commerce SEO, Local SEO and directory management
• Experience with A/B testing and conversion rate optimization
• Excellent analytical skills and attention to detail
• Ability to work effectively as part of a team
• Excellent written and verbal communication skills
• Experience in the digital marketing industry is a plus
• Bachelor's degree in Marketing, Business, Information Technology, or related field